Field Marketing Manager - Southern Central Europe

Overview

As Senior Field Marketing Manager for Southern Central Europe, you will translate global marketing programs into market-specific plans that drive pipeline and revenue. You will be embedded in the GTM leadership, collaborating with Revenue, Sales, and Partnerships to shape regional priorities and ensure local execution reflects the brand. You’ll own regional strategy, budget, and performance, balancing strategic vision with hands-on delivery.

This role offers high impact across events, ABM, paid media, and partner marketing within a fast-growing SaaS environment.

• competitive compensation including equity
• generous vacation
• health perks (private healthcare or gym allowance)
• flexible compensation plan
• Perk events
• mental health support

• Lead the regional marketing strategy for SCEU and adapt global programs to the market
• Measure and own regional pipeline generation and revenue impact
• Manage the regional marketing budget for optimal ROI
• Advise regional and executive GTM leadership and align marketing with commercial objectives
• Translate global strategy into local execution and represent the region in the global marketing org
• Collaborate with central IMT teams (PMM, content, events, campaigns, digital) to ensure local alignment
• Lead regional ABM and drive targeted account conversion with revenue teams
• Partner with Growth to localise paid media and support quarterly lead, SQL, and pipeline goals
• Develop regional partner marketing with Partnerships leadership and execute local campaigns
• Deliver full-funnel activity (events, ABM activations, localized campaigns, ecosystem marketing)
• Build relationships with industry associations, publications, influencers, and partners to boost brand and demand
• Report on marketing performance and provide insights to inform planning
• Provide strategic input into quarterly/annual business planning to align with revenue targets and sales capacity

• 6+ years in field/region marketing or integrated B2B programs in SaaS/tech
• Proven ability to lead regional plans and collaborate with revenue leadership
• Strong understanding of SCU market dynamics and competitive landscape
• Executive presence to influence senior stakeholders and align cross-functional teams
• Hands-on experience with ABM, events, and campaigns; familiarity with Salesforce and marketing automation tools (HubSpot, Marketo, 6Sense)
• Data-driven with ability to track performance, derive insights, and optimise programs
• High accountability, autonomy, and proactive result-orientation
• Fluency in English plus Spanish or French (preferred)

• Executive presence
• Cross-functional collaboration
• Influence and stakeholder management
• ABM
• Events and campaigns execution
• Salesforce