Experiential Marketing Lead (BTL) (Food Truck)

ABOUT BRB

BRB is a better-for-you, mass-premium snacking brand built for India's urban, health-aware Gen-Z

consumer. Our Popped Chips — made without frying or baking — anchor the brand, with two sub-brands:

BRB Shortcuts (Peanut Butter Wafers) and BRB NoNo's (Baked Toasties). Distributed across

q-commerce, Amazon, modern retail, vending machines, corporates, and HORECA — we are at an

exciting stage of scaling the brand.

ABOUT THE ROLE

The BRB food truck is a flagship brand experience initiative. As the Marketing Executive Events

(Food Truck), you will own the full event lifecycle — from sourcing and closing events to planning,

executing, and reconciling costs post-activation. This role sits within the marketing team but is deeply

operational at its core.

WHAT YOU'LL OWN

Event sourcing & closure

Identify, evaluate, and close event opportunities suitable for the food truck. Negotiate terms, manage

permissions, and confirm logistics ahead of each activation.

Pre-event planning

Own all preparation including procurement, inventory, food prep planning, manpower scheduling, vendor

coordination, and dispatch readiness.

On-ground execution

Be present at every activation to manage operations, manpower, service quality, and customer experience

— ensuring every event is on-brand and seamless.

SOPs & standards

Implement and maintain operating procedures across hygiene, food handling, service, and customer

interaction. Train and guide manpower to deliver consistently.

Logistics & compliance

Coordinate vehicle movement, driver scheduling, route planning, and parking. Maintain working knowledge of relevant licenses, permits, and event access requirements across Delhi NCR.

Post-event closure

Complete reconciliation of stock, wastage, and billing after each activation. Share operational reports and

learnings with the Marketing Manager.

WHAT WE'RE LOOKING FOR

Background

– 1–4 years in operations, F&B; hospitality, events, or logistics

– Hospitality or food technology background preferred

– Experience managing on-ground teams or event operations

– Familiarity with food handling, hygiene, and service standards

What you bring

– Highly organised with strong problem-solving instincts

– Calm and decisive under pressure with multiple moving parts

– Comfortable with procurement, inventory, and billing basics

– Working knowledge of Delhi NCR venues, roads, and permits

– Available on weekends and event days — mandatory

– Based in Delhi NCR — mandatory

REPORTING LINE

Part of the BRB marketing team, reporting to the Marketing Manager. A unique role at the

intersection of operations and brand — you'll work closely with marketing to ensure every activation is

memorable, not just functional

TRAITS WE VALUE

High ownership

Hands-on executor

Problem solver

People manager

Process driven

Hospitality mindset

NCR local