Executive/Senior Executive- YouTube Growth & Content Specialist

About AND Academy: AND Academy, an initiative by IIAD in collaboration with Kingston School of Art, London, offers professional design education that breaks away from traditional models, integrating live interaction with industry-focused training. Job Description: Develop and execute YouTube content and growth strategies aligned with business objectives Conduct keyword research and optimize video titles, descriptions, tags, chapters, and playlists for YouTube SEO Analyze channel performance and identify opportunities to improve views, watch time, subscriber growth, and audience engagement Track and report key YouTube performance metrics, including CTR, audience retention, watch time, subscriber conversion, impressions, and traffic sources Create content calendars and recommend video topics based on audience insights, search trends, and competitor analysis Collaborate with video editors, designers, and content teams to ensure content is optimized for maximum performance Develop thumbnail and video packaging strategies to improve click-through rates Monitor competitor channels and industry trends to identify new growth opportunities Conduct A/B testing and experiment with content formats, publishing schedules, and video strategies Support the promotion and distribution of YouTube content across various digital platforms What We're Looking For: 0–3 years of experience in YouTube content, growth, or digital medi Proven experience in growing YouTube channels through subscriber growth, views, and engagement strategies Strong understanding of YouTube SEO, content optimization, and performance metric Hands-on experience with YouTube Analytics and reporting tools Familiarity with tools like TubeBuddy, VidIQ, Google Trends, and Google Analytics is preferred Ability to analyze data and convert insights into actionable content recommendations Strong communication, collaboration, and project management skills Experience in education, media, creator economy, or content-driven businesses will be an added advantage Preferred Qualifications: Portfolio or case studies demonstrating YouTube channel growth and performance Experience working with educational, career-focused, or knowledge-based content Understanding of content marketing and digital audience growth strategies Success Metrics: Growth in subscribers, watch time, and organic video views Improvement in click-through rates (CTR) and audience retention Increased leads, inquiries, or business outcomes generated through YouTube Consistent execution of content optimization and channel growth initiatives Work Timings: 9.00 am – 06.00 pm (Monday to Friday) 10.00 am - 05.00 pm (Saturday), 2 Saturdays off Work Location: B-26, Okhla Phase – I, New Delhi - 110020 Interested candidates can share their resume and portfolio at [email protected]