Event Manager

Social Media & Events Manager (Multi-Brand) Sectors: Healthcare, Recruitment, Fitness Role Overview This is a dual-function role responsible for driving brand growth through digital engagement (social media) and real-world impact (events & partnerships) . You’ll own strategy and execution across multiple brands, ensuring both areas work together to generate awareness, leads, and community engagement. 1. Social Media Management (Primary Digital Function) Strategy & Planning Develop platform-specific strategies (Instagram, LinkedIn, TikTok, Facebook) for each brand Build monthly content calendars aligned with campaigns, hiring needs, and events Identify growth opportunities across organic and paid channels Content Creation & Execution Oversee creation of high-quality content (video, reels, graphics, copy) Brief designers/videographers or create content directly where needed Ensure tone of voice and branding is consistent across all platforms Manage posting schedules and community engagement (comments, DMs) Performance & Growth Track KPIs: engagement, reach, conversions, follower growth Analyse performance and optimise content strategy Run and manage paid social campaigns where required Brand Alignment Align content with recruitment drives, healthcare messaging, and fitness promotions Support employer branding and candidate attraction (for recruitment arm) 2.

Events & Partnerships Management (Execution & Growth Function) Event Strategy & Planning Develop an annual and quarterly events roadmap across all brands Plan events that drive brand awareness, lead generation, and community building Identify the right mix: networking events, wellness events, recruitment drives, pop-ups End-to-End Event Delivery Manage full lifecycle: concept → planning → logistics → execution → post-event analysis Source venues, suppliers, and manage budgets Coordinate staffing, schedules, and on-the-day operations Ensure strong brand presence at all events Partnerships & Outreach Identify and secure partnerships with: Healthcare organisations Gyms/fitness communities Recruitment partners Influencers and local businesses Negotiate collaborations, sponsorships, and co-branded events Maintain and grow long-term partner relationships Event Marketing Integration Work closely with social media to promote events pre/during/post Ensure events generate content (video, testimonials, case studies) Turn events into ongoing digital assets Reporting & ROI Track event success (attendance, leads, partnerships formed) Measure ROI and optimise future event strategy 3. Cross-Functional Responsibilities Ensure social media and events are fully integrated (no silos) Manage multiple brand priorities simultaneously Collaborate with internal teams (marketing, operations, recruitment) Maintain strong project management across all activities