Engagement and Conversion Specialist

About Us Acumen, established in 2008 under the Sannam S4 Group umbrella, is a premier internationalisation partner for educational institutions worldwide. Originating in India, we have expanded our services across Asia, North America, and beyond, providing comprehensive support to universities and organisations embarking on their global journeys. Our Mission and Approach Driven by research and rich data insights, Acumen offers innovative solutions tailored to the unique needs of each partner.

Our end-to-end services empower educational institutions to establish and enhance their international presence, ensuring they receive trusted guidance and expertise at every step. Global Reach and Services With a strong presence in India, South and Southeast Asia, and North America, Acumen delivers excellence in education consulting, advisory, and implementation. Our services include in-country representation, high school engagement, agent management, enrollment services, and strategic consulting, all designed to help institutions thrive in today's competitive international education landscape.

Our Team and Values Our diverse team of over 300 professionals, with a 70% female representation, embodies our core values: Collaboration, Agility, Impact, Empowerment, and Integrity. This commitment to diversity and inclusion fosters a dynamic and supportive environment, enabling us to deliver impactful solutions to our partners. Why Choose Acumen Our unique understanding of the education sector, combined with a people-first approach and student-focused insights, has made us an invaluable partner for educational institutions globally.

We prioritise your needs, offering practitioner-led expertise and end-to-end support without taking commissions or selling services directly to students, ensuring our focus remains solely on enhancing your institution's success. Partner with Acumen to navigate the complexities of international education and achieve sustainable growth in the global arena. The Opportunity We are seeking a motivated and target-driven conversion specialist to join Acumen's Japan B2C vertical.

You will be the first human touchpoint for thousands of students who are considering studying in Japan. Your core mission is to reach every lead generated from digital campaigns, education fairs, social media, and partner referrals - assess their intent and eligibility through a structured conversation and seamlessly connect high-potential prospects to a senior counsellor for conversion. This role sits at the critical top-of-funnel stage.

The quality of your calls, your ability to build instant rapport, your persuasion skills, and the accuracy of your CRM records will directly determine how many students successfully begin their Japan journey with Acumen. Role Summary : Key Responsibilities Student Engagement & Conversion Conduct structured phone consultations with prospective students to understand their academic background, study goals, preferred course level and timeline. Provide accurate and up-to-date information Japan universities, language school pathways, programme offerings, scholarship options (including MEXT) and eligibility criteria.

Handle student/parent queries related to admissions processes, application requirements, visa types, and Acumen's policies with clarity and confidence. Build strong rapport with students/parents through empathetic, personalised conversations and ensure consistent follow-ups (call → WhatsApp → email) to keep prospects engaged and moving down the funnel. Apply persuasion and negotiation skills to convert leads at different stages - from cold enquiry through to confirmed counselling appointment.

Admissions Operations & Application Screening Perform initial screening of student profiles, including eligibility checks against programme and visa requirements. Support academic and compliance verification in line with Japanese university requirements and Indian student visa requirements. Process applications and document requests within defined timelines and service-level agreements (SLAs).

Ensure strict adherence to Acumen's admissions protocols, standard operating procedures (SOPs), and compliance standards at all times. Prospect Identification & Counsellor Handoff Qualify leads against a defined framework - academic background, study intent, financial readiness, JLPT/English language status, and application timeline. Categorise leads as hot, warm, or cold and prioritise follow-up cadences accordingly.

Seamlessly transfer qualified prospects to the assigned counsellor with a warm introduction and a concise context brief, ensuring no information is lost in the handoff. Schedule counselling appointments using the shared CRM calendar, ensuring zero drop-offs between the telecalling and counselling stages Coordinate daily with the counselling team to align on pipeline status and priority prospects. Lead Management, CRM & Reporting Manage and track all student leads through the CRM system, ensuring accurate, complete, and timely updates after every interaction.

Monitor lead pipelines and follow-ups to improve conversion rates. Monitor lead pipelines and follow-up queues to maximise contact rates and improve overall conversion. Utilise tools including CRM platforms (e.g.

Lead Squared/Salesforce), contact centre systems, WhatsApp Business, and student record systems effectively. Share daily call logs and weekly performance summaries with the team lead. Qualifications and Experience: Bachelor’s degree in Education, Business, International Relations, Mass Communication or a related field. 1-3 years of experience in the similar counselling, telesales, or student engagement admissions, or customer engagement role.

Target-oriented and eager to learn conversion-focused counselling. Prior experience in EdTech, overseas education counselling, or in Japan / East Asia space is a significant advantage. Proficiency in MS Excel for reporting and data tracking.

Skills and Competencies: Excellent communication skills - Written and spoken English Target-driven mindset with a focus on achieving conversion goals The ability to influence and persuade Process-oriented - follows SOPs and improves them Ability to influence students across funnel stages Strong problem-solving skills and ability to work collaboratively Ability to manage multiple leads and tasks simultaneously If you are eager to Lead and drive the university’s strategic partnerships, student recruitment, and regional engagement across India while managing operations and stakeholder relationships then this opportunity is for you. Website Address: www.acumen.education Social Media: https://www.linkedin.com/company/acumen-edu/