eCommerce & Digital Marketing Manager

Overview

Senior Talent Acquisition Specialist - Hiring Marketing, eCommerce, Digital and Creative talent across the UK

Central Employment are working with a fast growing online DTC & Trade Retail brand, as they look to recruit a results driven eCommerce & Digital Marketing Manager.

Developing and executing online sales strategies, overseeing website performance, digital marketing activity (SEO & PPC), managing inventory and product listings, and ensuring customer satisfaction, all while driving revenue growth.

Key Responsibilities

• Strategic Planning & Execution: Develop and implement e-commerce strategies to achieve business goals. Conduct market research and analyse data to identify opportunities and trends. Set and track key performance indicators (KPIs) for the e-commerce website and campaigns. Manage the continuous strategy and performance of key digital marketing channels, specifically SEO, PPC and Email Marketing (Klaviyo) – managed by 3rd party agency.
• Website Management: Oversee website design, functionality, and user experience (UX). Manage product listings, pricing, and inventory levels. Optimize website content and structure for search engine optimisation (SEO).
• Customer Service & Operations: Ensure a positive customer experience throughout the online shopping journey. Lead and motivate the e-commerce team, if applicable. Collaborate with cross-functional teams (e.g., marketing, sales, IT). Manage budgets and resources effectively.

Skills and Qualifications

Experience:

• Circa 3-5 years of experience in e-commerce or a related field – DTC, eTail, FMCG

Knowledge:

• Strong understanding of e-commerce platforms and technologies.
• Familiarity with digital marketing strategies (SEO, PPC, email marketing).
• Knowledge of web design and UX principles.
• Experience with Klaviyo and Shopify platforms

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Advertising

Industries

• Retail

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