Director, Product Marketing, Platform & Drupal

Role Description

Reporting to the VP of Platform & Solutions Marketing, the Director of Product Marketing for Platform & Drupal owns solution GTM for Acquia's platform and Drupal offering end to end. This is the technical-buyer practice: PaaS plus Drupal, sold to CTOs, CIOs, and CISOs who care about control, performance, security, and total cost of ownership. You own positioning, messaging, sales plays, and launches, you manage a Product Marketing Manager, and you partner with our Drupal Technical Product Marketer.

You must have real Drupal experience; this audience spots a non-practitioner immediately.

This is a leadership seat for someone who drives programs to completion. We use AI to do the job better, and everyone on this team demos and presents on stage. This role is a balance of strategy and fast paced execution where you will be expected to make decisions based on data and drive forward a plan based on data and evaluation of the market.

Responsibilities

• Own the solution GTM for our platform and Drupal offering end to end: the positioning, messaging, narrative, and sales plays. You set the strategy based on data and customer insight, not gut.
• Own the content that carries the story to the Drupal community, technical buyers, and the field: the proof-driven narrative and the web, sales, and campaign assets behind it.
• Own our competitive GTM for the solution: the positioning and plays that win competitive and displacement deals and drive cross-sell across the portfolio.
• Drive product launches end to end. Own the launch calendar and the cross-functional program: lead the room, set the cadence, make the calls, and keep Product, Sales, Enablement, and Demand Gen aligned and shipping on time.
• Build the technical-buyer narrative for CTO / CIO / CISO, and the TCO tools the field uses to win and defend deals.
• Partner with Sales Enablement on a value-selling spine (Signal > Value > Action): they author the artifacts, you set the language and prove adoption in real deals.
• Manage and grow the Product Marketing Manager, and partner with the Drupal Evangelist to deliver one comprehensive GTM.

Qualifications

• 7+ years in product marketing, with at least 2 years leading or managing.
• Demonstrated Drupal experience (required). You have built on it, marketed it, or worked deeply alongside the community.
• Exceptional program management and leadership. You run complex, cross-functional programs end to end.
• Competitive positioning and displacement wins in technical B2B (CMS, DXP, or infrastructure).
• A strategist, not a content marketer. You drive strategy and think critically about the moments of impact.
• AI-first ways of working. You use AI to move faster and automate low-value work.
• Presentation and demo skills. Everyone here presents and demos on stage; you are compelling live, in front of technical buyers, analysts, and the field.
• Value selling fluency with a number to prove adoption, and fluency with a technical buyer (performance, security, TCO).
• Analyst relations experience.
• Excellent writing for both practitioners and executives.

Preferred Qualifications

• Experience at a DXP, CMS, PaaS, or open-source software company.
• Active standing in the Drupal community (contribution, events, speaking).

Benefits

• Competitive healthcare coverage.
• Wellness programs.
• Take it when you need it time off.
• Parental leave.
• Recognition programs.
• And much more!

Pay Range

$174,000 — $200,000 USD