Director, Product Marketing & Go-to-Market

Role Description

We’re hiring a Director, Product Marketing & Go-to-Market (VPP), to lead the way Rhythm researches, positions, launches, and scales our next-generation Virtual Power Plant (VPP) business.

Our VPP offering brings together residential batteries, retail electricity, and grid participation into a differentiated customer experience that helps homeowners lower costs while supporting a cleaner, more resilient grid.

This role sits at the intersection of Product, Growth, Customer Experience, Finance, Analytics, and the VPP business, serving as the commercial and customer voice behind one of Rhythm’s most strategic growth initiatives.

This is a true builder role. You'll help define the playbook for bringing an entirely new category of consumer energy product to market—owning positioning, customer insights, go-to-market strategy, and commercialization while helping shape product direction through continuous learning and market feedback.

Qualifications

• 8+ years of progressively increasing responsibility across Product Marketing, Product Strategy, Go-to-Market, Growth, Commercial Strategy, or related leadership roles
• Demonstrated success launching and scaling innovative consumer products or technology-enabled services
• Strong understanding of product positioning, segmentation, pricing strategy, lifecycle marketing, and go-to-market planning
• Experience influencing product strategy, pricing, and commercialization decisions through customer research, analytics, and business insights
• Strong commercial and analytical judgment, including experience evaluating customer lifetime value (LTV), customer acquisition cost (CAC), pricing strategies, experimentation, channel performance, and business ROI
• Experience using customer research methods such as segmentation, pricing studies, concept testing, conjoint analysis, surveys, and experimentation to inform strategic decisions
• Comfortable working with advanced spreadsheets, SQL or similar analytical tools, business intelligence platforms, and AI to evaluate commercial opportunities and customer behavior
• Excellent executive communication, storytelling, and presentation skills
• Ability to simplify complex problems into clear, actionable recommendations
• Comfortable operating in ambiguous, fast-moving environments with a builder mindset
• Strong cross-functional leadership skills with the ability to influence without direct authority

Requirements

• Experience in Virtual Power Plants (VPP), distributed energy resources (DER), retail energy, utilities, climate tech, fintech, SaaS, marketplaces, or subscription-based consumer businesses
• Experience launching products in highly regulated or operationally complex industries
• Familiarity with customer lifecycle analytics, experimentation platforms, or AI-powered research tools
• Experience partnering closely with Product, Growth Marketing, and Analytics organizations to launch and optimize customer experiences

Benefits

• Help define and scale one of Rhythm's most strategic growth businesses at the intersection of energy, technology, and consumer innovation
• Shape the positioning, commercialization strategy, and customer experience for a category-defining Virtual Power Plant offering
• Work at the intersection of software, distributed energy resources, AI, customer insights, and clean energy
• Partner with Product, Growth, Finance, Analytics, Engineering, Customer Experience, and Executive Leadership to bring new products to market
• Build a new capability inside one of the fastest-growing renewable energy companies in the U.S.
• We reward performance with annual bonuses, unlimited paid vacation, premium private medical insurance for you and your family, and opportunities for continued professional growth