Director of Sales

Company Description

Trends International, LLC is a leading publisher and manufacturer of licensed posters, calendars, stickers, and social stationery products, established in 1987. Delivering products with the latest pop culture trends, you can find us in Walmart, Five Below, Target, Dollar Tree and more!

Role Description

The Director of Sales is a full-time, on-site role based in Indianapolis, IN, and is responsible for driving revenue growth, expanding market share, and leading strategic business development initiatives across national and regional CPG markets. This sales leadership role develops and executes sales strategies focused on acquiring new business, growing key accounts, maximizing profitability, entering new markets and building long-term customer relationships. The Director of Sales partners closely with Operations, Finance, Marketing, Product Development to achieve organizational goals while providing strong executive presence in customer engagements, and organizational leadership.

The role leads and develops high-performing sales teams, is accountable for developing and managing a revenue stream while influencing company strategy and growth initiatives.

Key Responsibilities

Revenue Growth & Business Development

• Develop and execute strategic sales plans to achieve revenue, profit, and market expansion objectives.
• Identify, qualify, and secure new business opportunities while expanding existing customer relationships.
• Drive organic growth through upselling, cross-selling, and strategic account penetration.
• Evaluate potential acquisition opportunities and present recommendations to executive leadership.
• Negotiate contracts and pricing agreements that support revenue growth and margin objectives.
• Present growth strategies and performance updates to executive leadership and key stakeholders.

Account Management & Customer Relations

• Build and maintain strong relationships with key accounts and strategic partners.
• Deliver consultative sales solutions that address customer needs and create long-term value.
• Develop customer retention initiatives that strengthen loyalty and increase lifetime account value.
• Resolve escalated customer issues while ensuring a high level of customer satisfaction.
• Serve as an executive sponsor for strategic customer relationships and enterprise accounts.

Leadership & Team Development

• Recruit, coach, mentor, and lead sales representatives, account managers, and customer-facing teams.
• Establish performance goals, monitor results, and conduct regular performance reviews.
• Provide ongoing sales training and professional development opportunities.
• Foster a culture of accountability, collaboration, and continuous improvement.
• Demonstrate executive presence through effective leadership, decision‑making, and organizational influence.

Strategic Planning & Operations

• Collaborate with Operations, Finance, Marketing, and Product Development to align business objectives.
• Develop and implement pricing strategies that maximize profitability and protect margins.
• Analyze market trends, customer needs, and competitive activity to identify growth opportunities.
• Support product innovation initiatives by providing customer and market insights.
• Improve operational efficiency through effective communication and process optimization.
• Participate in strategic planning sessions and contribute to long‑term organizational growth initiatives.

Marketing & Brand Development

• Represent the company at trade shows, industry events, and customer presentations.
• Support marketing initiatives that increase brand visibility and generate qualified leads.
• Deliver compelling executive‑level presentations to prospective customers, investors, and stakeholders.
• Act as a visible brand ambassador, strengthening market reputation and industry presence.

Qualifications

• Proven track record of driving significant revenue growth and business expansion, particularly in the CPG space.
• Strong experience in sales leadership, strategic planning, and new business development.
• Expertise in key account management, contract negotiation, and customer relationship management.
• Demonstrated success leading and developing high‑performing sales teams.
• Strong executive presence with the ability to influence senior leaders, customers, and stakeholders.
• Excellent communication, presentation, and relationship‑building skills.
• Strong financial acumen with experience managing pricing strategies and profit margins.
• Competency with Microsoft Office and Salesforce.

Physical Requirements:

• This role requires communication effectively in person, by phone, and electronically.
• This role requires navigation of multiple screens for several hours a time.
• This role requires observing and comprehending various data and communications.

Trends International, LLC complies with the Americans with Disabilities Act (ADA) and the ADA Amendments Act (ADAAA). Per the ADA, Trends International, LLC will make reasonable accommodation for known physical or mental disabilities of a qualified and disabled applicant or employee. Trends International, LLC may decline to accommodate the request should it cause an undue hardship on the operations of the company.

It is the responsibility of the employee or applicant to request accommodation. The individual should identify what accommodation they believe is needed to successfully perform the functions of the job above. Employees may be asked to provide medical evidence to support the need for the requested accommodation.

Please contact the People & Culture department with any questions or requests for accommodation.

Trends International, LLC is an equal opportunity employer.

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