Director of Sales

Overview

In this role you will lead the commercial function in a hospitality business, driving revenue growth and market share through hotel sales, pricing, and distribution strategies. You will guide a high-performing team, influence stakeholders, and shape business outcomes with data-driven planning. You will work across corporate, group, and MICE segments to unlock opportunities and build lasting client relationships.

This is a strategic, impact-focused position for someone who thrives in a fast-paced hotel environment.

• Lead and develop high-performing hotel sales teams and campaigns
• Drive revenue growth through commercial strategy, forecasting, budgeting, and strategic planning
• Analyse performance data to identify opportunities and optimise profitability
• Manage market segmentation, customer acquisition, and distribution channels
• Oversee CRM systems (Delphi FDC or equivalent) and digital sales platforms
• Negotiate with clients and close deals, building long-term relationships
• Influence stakeholders and drive accountability across the organization
• Manage corporate, group and MICE segments and contribute to market share objectives

• Minimum 5 years of progressive commercial experience in hospitality
• Minimum 3 years in a leadership role directing hotel sales teams
• Proven success in achieving revenue and market share objectives
• Experience with corporate, group and MICE segments
• Previous people-management experience required
• Hilton experience preferred
• Delphi FDC or equivalent CRM systems
• Microsoft Office Suite (Advanced)
• Revenue management and reporting systems
• Digital sales and marketing platforms

• Results-oriented
• Strategic thinker
• Customer focused
• Delphi FDC or equivalent CRM systems
• Microsoft Office Suite (Advanced)
• Revenue management and reporting systems