Director, Content Strategy & Activation

Join PatientPoint to be part of a dynamic team creating change in and around the doctor’s office. As a leading digital health company, we innovate to positively impact patient behaviors. Our purpose-driven approach offers an inspirational career opportunity where you can contribute to improving health outcomes for millions of patients nationwide.

What You’ll Do

Enterprise Content Strategy & Narrative Leadership

• Develop and lead a comprehensive enterprise content strategy aligned toPatientPoint’sbrand, growthprioritiesand revenue goals
• Build and evolve core narrative frameworks that articulatePatientPoint’svalue across providers, life sciences partners,customersand enterprise stakeholders
• Ensure content strategies reflect distinct buyer journeys, target audiences, value propositions and selling points across business units
• Identifyopportunities toleveragesynergies across segments whilemaintainingaudience relevance
• Continuouslymonitorshifts in the healthcare, digital health,mediaand marketing landscape to ensure our contentremainscredible,differentiatedand forward-looking
• Partner closely with segment marketing directors to translate campaign strategies into cohesive, multi-channel content plans
• Ensure campaigns are grounded in strong storytelling and connected to broader enterprise narratives
• Own campaign content strategy and execution — from concept through deployment

Owned Media & Content Ecosystem Management

• Own and evolvePatientPoint’sowned media ecosystem, includingwebsite,blog,newslettersand other avenues in which you see opportunity
• Architect aneditorial roadmap aligned to strategic priorities and campaign focus areas
• Implement a scalable “content atomization” model that repurposes cornerstone assets (research, webinars, case studies) into high-impact derivative content
• Embed SEO and emerging AI visibility best practices into the content lifecycle to ensure discoverability and authority

Thought Leadership & Market-Relevant Content

• Proactivelymonitorhealthcare, digital health, media,policyand marketing industry trends toidentifytimelyopportunities forPatientPointto contribute a differentiated perspective
• Rapidly translate breaking news, emerging research, regulatoryshiftsand cultural moments into relevant, high-quality content that positionsPatientPointat the center of industry conversations
• Develop clear POV-driven content that articulatesPatientPoint’sunique stance on topicsimpactingproviders,patientsand life sciences partners
• Partner cross-functionally to surface frontline insights, customer perspectives and proprietary data that strengthen our authority and credibility
• Ensure thought leadership content istimely,distinctiveand aligned to enterprise priorities while reinforcing our long-term narrative
• Leverage multiple channels — including blog, social, email, PRcollaborationand sales enablement — to amplify our voice in key industry discussions

Measurement, Analytics & Optimization

• Establish and lead a robust content analytics and reporting framework
• Define KPIs tied to engagement, campaign performance, customerengagementand sales enablement effectiveness
• Translate performance data into actionable insights to refine messaging,formatsand distribution strategies
• Continuouslyoptimizebased on business priorities and measurable impact

Team Leadership & Cross-Functional Collaboration

• Manage and mentor a team of content marketing managers, setting clear expectations and elevating quality standards
• Foster a culture of craft,accountabilityand innovation within the content function
• Partner cross-functionally with Product, Brand, Demand, Customer Marketing, Sales, Content, Data & Insights, Corp Commsand Customer Success to ensure alignment and consistency
• Serve as the connective tissue between strategy and execution — ensuring ideas translate into high-quality, business-driving assets

What We Need

• 10+ years of progressive experience in content strategy, campaign marketing, or editorial leadership within B2B healthcare, digital health,mediaor technology environments
• Demonstrated experience building and scaling content programs across multiple audiences or business units
• Proven ability tooperateat both strategic and hands-on levels
• Experience leading and developing high-performing creative or content teams
• Strong editorial judgment and exceptional writing and storytelling skills
• Experience integrating content into demand generation and campaign strategies
• Proficiencywith marketing technology platforms, CMS, analytics tools, marketing automation systems, SEOtoolsand generative AI platforms
• Ability to translate complex healthcare and technology concepts into clear, compelling narratives
• Bachelor’s degree in Marketing, Communications,Journalismor related field
• Agency experience preferred

What You’ll Need to Succeed

• A clearly defined and operational Content Marketing Center of Excellence
• Cohesive, enterprise-aligned narrative frameworks– messaging guides, personas, buyer journeys – acrossbusiness units
• Campaigns activated through strategic, high-performing content
• Increased content efficiency and output through AI-enabled workflows
• Measurable impact on engagement,campaignperformanceand customer engagement
• Elevated executive and thought leadership presence in the healthcare ecosystem

About PatientPoint: PatientPoint® is the Point of Change company, transforming the healthcare experience through the strategic delivery ofbehavior-changing content at critical moments of care. As the nation’s largest and most impactful digital network in 30,000 physician offices, we connect patients, providers and healthbrands with relevant information that is proven to drivehealthier decisions and better outcomes. Learn more atpatientpoint.com.

Employer is EOE/M/F/D/V