Director, Campaign Development - Marketing Operations

Who We Are SiriusXM and its brands (Pandora, SiriusXM Media, AdsWizz, Simplecast, and SiriusXM Connect) are leading a new era of audio entertainment and services by delivering the most compelling subscription and ad-supported audio entertainment experience for listeners -- in the car, at home, and anywhere on the go with connected devices. Our vision is to shape the future of audio, where everyone can be effortlessly connected to the voices, stories and music they love wherever they are. This is the place where a diverse group of emerging talent and legends alike come to share authentic and purposeful songs, stories, sounds and insights through some of the best programming and technology in the world.

Our critically‑acclaimed, industry‑leading audio entertainment encompasses music, sports, comedy, news, talk, live events, and podcasting. No matter their individual role, each of our employees plays a vital part in bringing SiriusXM’s vision to life every day. SiriusXM is the leading audio entertainment company in North America, and the premier programmer and platform for subscription and digital advertising‑supported audio products.

SiriusXM’s platforms collectively reach approximately 150 million listeners, the largest digital audio audience across paid and free tiers in North America, and deliver music, sports, talk, news, comedy, entertainment and podcasts. Pandora, a subsidiary of SiriusXM, is the largest ad‑supported audio entertainment streaming service in the U.S. SiriusXM’s subsidiaries Simplecast and AdsWizz make it a leader in podcast hosting, production, distribution, analytics and monetization.

The Company’s advertising sales organization, which operates as SiriusXM Media, leverages its scale, cross‑platform sales organization and ad tech capabilities to deliver results for audio creators and advertisers. SiriusXM, through SiriusXM Canada Holdings, Inc., also offers satellite radio and audio entertainment in Canada. In addition to its audio entertainment businesses, SiriusXM offers connected vehicle services to automakers.

How You’ll Make An Impact We are seeking a Director, Marketing Operations to lead the development and execution of high‑quality marketing campaigns and customer journeys that drive engagement, conversion, and revenue. This role is responsible for translating marketing strategy into accurate, scalable, and measurable campaign execution that delivers real business impact. You will lead a team focused on building, testing, and launching multi‑channel campaigns and journeys, partnering closely with Marketing, Ops, and Analytics to ensure alignment on strategy, segmentation, and measurement.

You will establish standards and best practices for campaign and journey development, ensuring quality, accuracy, and scalability as marketing programs grow in complexity. This role plays a key part in shaping how customers engage with SiriusXM and how marketing drives conversion and revenue. What You’ll Do Oversee and evolve the design, build, and execution of high‑quality, multi‑channel campaigns and customer journeys that drive engagement, conversion, and revenue.

Translate marketing strategy into scalable, accurate, and measurable campaign execution that delivers business outcomes. Establish and enforce standards, best practices, and governance for campaign and journey development, ensuring quality, accuracy, and scalability. Drive campaign performance and data insights to identify opportunities for improvement, enhanced targeting, and increased revenue impact.

Oversee the operational readiness and transition of campaigns, including migration efforts, ensuring continuity and accuracy. Facilitate cross‑functional collaboration to streamline processes, remove operational bottlenecks, and scale marketing programs efficiently. Provide leadership, coaching, and development for the team, fostering accountability, innovation, and operational excellence.

Serve as a strategic partner to business stakeholders, ensuring marketing operations enables campaigns that deliver measurable growth and customer impact. Leadership & Team Development Lead, coach, and develop high‑performing teams to foster career growth and professional development. Provide constructive feedback, conduct performance reviews, and guide team members in setting and achieving goals.

Build and maintain an inclusive, collaborative team culture that encourages innovation and accountability. What You’ll Need 10+ years of experience working with enterprise data and marketing platforms (e.g., Teradata, Aprimo, Unica, etc.), including 5+ years hands‑on experience within the Salesforce ecosystem, with deep expertise in Marketing Cloud and exposure to Data Cloud. 5+ years of people leadership experience, with a history of building, coaching, and scaling high‑performing marketing operations and campaign teams in fast‑paced environments. Proven hands‑on campaign builder with the ability to design, execute, and optimize complex, omni‑channel campaigns across email, mobile, paid media, and integrated digital channels leveraging Salesforce Marketing Cloud.

Expert‑level, hands‑on experience with Salesforce Marketing Cloud architecture, including Contact Builder data modeling, attribute groups, sendable data extensions, SQL automations, REST/SOAP integrations, and Journey Builder Orchestration. Demonstrated ability to architect scalable campaign frameworks, including journeys, automations, data models, and audience segmentation strategies that support personalization, experimentation, and growth. Strong track record of teaching, mentoring, and up‑leveling teams, enabling marketers and operators to independently build and manage sophisticated Salesforce campaigns while maintaining governance and best practices.

Advanced understanding of database marketing concepts, including data modeling, audience strategy, identity resolution, and campaign measurement. Deep technical proficiency in SQL and experience partnering closely with data engineering and analytics teams to translate business needs into actionable campaign logic. Experience establishing campaign standards, documentation, QA processes, and operational workflows that balance speed, quality, and compliance.

Experience with automation and/or AI tools such as chatGPT, Gemini, etc. Bachelor’s degree or equivalent in Business, Statistics, Mathematics, Engineering, or a related analytical field. Must have legal right to work in the U.S.

At SiriusXM, we carefully consider a wide range of factors when determining compensation, including your background and experience. These considerations can cause your compensation to vary. We expect the base salary for this position to be in the range of $160,000 - $180,000 and will depend on your skills, qualifications, and experience.

Additionally, this role might be eligible for discretionary short‑term and long‑term incentives. We encourage all interested candidates to apply. Our goal at SiriusXM is to provide and maintain a work environment that fosters mutual respect, professionalism and cooperation.

SiriusXM is an equal opportunity employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, national origin, ancestry, alienage or citizenship status, age, disability or handicap, sex, gender identity, marital status, familial status, veteran status, sexual orientation or any other characteristic protected by applicable federal, state or local laws. The requirements and duties described above may be modified or waived by the Company in its sole discretion without notice. #J-18808-Ljbffr