Direct-to-Consumer Marketing Manager - HIV Prevention

Experteer Overview In this role you will lead consumer marketing for HIV prevention, shaping patient-centered campaigns and digital experiences. You will collaborate across brand and cross-functional teams to deploy strategic marketing activities and optimize performance. You'll manage external partners, creative development, and promotional processes, driving impact in the PWBP/PrEP space.

This is a mission-driven opportunity to advance HIV prevention efforts within a global context. Pay / Benefits

• Lead direct-to-consumer marketing activities across branded and unbranded channels (social, influencer, audio, print)
• Drive experiential activations for unbranded campaigns
• Analyze PWBP landscape and US market trends to inform campaigns and materials
• Evolve digital content to reach patients through critical channels
• Foster cross-functional collaboration and build internal/external partnerships
• Oversee promotional review and Copy Approval processes
• Manage agency partners for creative development and tactical plans, budgets, timelines
• Build relationships with stakeholders grounded in trust and mutual respect
• Develop KPIs, monitor performance, and optimize programs for impact
• Lead internal cross-functional teams to achieve business results
• Tasks
• Bachelor's degree
• 4+ years of US-based pharmaceutical marketing/commercial experience
• Experience managing external agencies
• Experience creating product messaging and development of tactics
• Experience navigating Copy Approval / Promotional Review Team (PRT) processes
• Key requirements comprehensive benefits program domestic relocation package GSK-aligned employee benefits

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