Digital Marketing Specialist - SEO, GEO and Lead Generation

Job Type: Work-from-Office (Chennai)

Experience: 3 - 5 years  

Role Overview

ZakApps is looking for a results-driven Digital Marketer to execute end-to-end digital strategies, with a core focus of driving customer acquisition, optimizing SEO/GEO, and building a consistent pipeline of high-quality leads for our SaaS products. 

Key Responsibilities

• Lead Generation: Generate qualified SaaS leads via digital campaigns, content, and partnerships. 

• Campaign Management: Execute multi-channel campaigns (SEO/GEO, email, content, and social media) aligned with business goals. 

• Pipeline & CRM: Manage prospect interactions, track sales activities, and optimize the conversion pipeline using CRM tools.

• Market Intelligence: Conduct market research and competitor analysis to refine unique selling propositions (USPs) and identify growth opportunities. 

• Analytics & Reporting: Track KPIs (traffic, conversion rates, CTR, email open rates, engagement) and deliver data-driven optimization strategies.

• Cross-Functional Collaboration: Partner with product development and sales teams to align growth strategies.

Qualifications & Skills

• Education: Bachelor’s or Master’s in Marketing, Communications, Business, or a related field.

• Experience: 3–5 years in digital marketing, ideally within B2B software or SaaS products. 

• Core Competencies: Proven track record in SEO, GEO, email marketing, content strategy, and social media management. 

• Tools: Proficiency in Google Analytics, Google Search Console, SEMrush, Hootsuite, Mailchimp, and CRM systems. 

• Key Traits: Strong project management, analytical problem-solving, creative writing, and excellent communication skills. 

About ZakApps Founded in 2014, ZakApps is a fast-growing IT services and product company with 175+ associates across Chennai, London, and Dubai. We specialize in digital, technology, and consulting solutions for the retail, media, and advertising sectors.

Company Links

• Website: www.zakapps.com