Digital Marketing Manager

Company Description Helium is an AI-driven personalization platform built for eCommerce brands, focused on tailoring every aspect of a user’s website journey. By combining product intelligence, visitor insights, and brand data, Helium delivers highly relevant content and product recommendations in real time. The platform is designed to understand each visitor’s unique context and preferences, resulting in stronger engagement and higher conversion rates.

Helium integrates seamlessly with existing eCommerce systems, enabling brands to activate personalization quickly and efficiently. Team members join a product-led organization that values data-driven decision-making and customer-centric innovation. Role Description: This is a full-time, on-site Digital Marketing Manager role based in New Delhi.

The Digital Marketing Manager will plan, execute, and optimize multi-channel digital marketing campaigns to drive brand awareness, lead generation, and customer acquisition. Study Meta/Google ad accounts and identify what is working, broken, or underused. Build AI workflows for campaign analysis, creative research, reporting, alerts, and recommendations.

Turn performance marketing judgment into repeatable systems, prompts, dashboards, and playbooks. Work with founders and product team to shape AI agents for media buying and growth. Research winning ads, competitors, hooks, landing pages, offers, and category trends.

Help brands improve performance across ads, website, product pages, and merchandising. Create clear reports and action plans for founders, marketers, and agencies. Role Description: Has hands-on experience running ads for eCommerce/DTC brands.

Understands Meta Ads deeply: campaigns, adsets, creatives, CAC, ROAS, CPM, CTR, CVR, AOV, MER. Can diagnose performance issues, not just report numbers. Strong creative and offer judgment.

Uses AI tools daily or is hungry to become exceptional at them. Can think in systems, not just campaigns. Clear communicator, high ownership, fast learner.

This is for someone who doesn’t just want to run campaigns. You’ll help convert real performance marketing expertise into AI systems that can analyze, recommend, and improve growth for hundreds of eCommerce brands. If you’ve ever thought, “I wish I could clone my best marketing brain into a tool,” this is that job.