Digital Marketing Manager

Digital Marketing Manager

We're looking for an experienced Digital Marketing Manager to join a leading global consumer brand, supporting markets across North Europe. This is a varied role combining strategic digital consultancy with hands-on delivery across web, CRM, email marketing, analytics, and direct-to-consumer initiatives.

Working closely with brand, commercial, IT, and agency partners, you'll drive digital excellence through the delivery of impactful campaigns, optimisation of customer journeys, website performance improvements, and data-led decision making.

Key Responsibilities

• Partner with brand teams to plan and deliver digital marketing campaigns across web, CRM, email, and digital channels.
• Manage and optimise digital platforms including Adobe Experience Manager (AEM) and related commerce technologies.
• Support CRM strategy, audience segmentation, customer journeys, and email marketing execution through Salesforce Marketing Cloud.
• Analyse campaign and website performance using Google Analytics, providing actionable insights and recommendations.
• Support direct-to-consumer and digital commerce initiatives focused on acquisition, conversion, retention, and customer experience.
• Manage agency relationships, campaign delivery, budgets, and project timelines.
• Drive digital best practice adoption and capability building across regional teams.

About You

• Proven experience in digital marketing, CRM, digital experience, or eCommerce environments.
• Strong knowledge of AEM, Salesforce Marketing Cloud, Google Analytics, and website marketing platforms.
• Experience delivering customer journey, personalisation, and digital campaign initiatives.
• Strong stakeholder management skills with the ability to influence across multiple teams and markets.
• Commercially minded, highly organised, and comfortable managing multiple priorities in a fast-paced environment.
• Experience within FMCG, consumer goods, retail, or other large matrix organisations is advantageous.

This is an excellent opportunity for a digitally focused marketing professional who enjoys combining strategic thinking, stakeholder engagement, and hands-on execution to deliver measurable business results.

GCS is acting as an Employment Business in relation to this vacancy.