Digital Marketing Manager

Company Description DA Rake Luxez is an Indian fragrance house rooted in the art of French perfumery, specializing in crafting modern, unisex scents for the contemporary Indian audience. We bridge aspiration and accessibility by offering long-lasting, character-rich fragrances at affordable prices. With a focus on creating signature scents that resonate with Indian lifestyles and climates, we aim to make perfume a personal statement rather than just an accessory.

As a homegrown brand, our vision is to place India on the global perfumery map by designing memorable and meaningful fragrances. Role Description This full-time, remote role as a Digital Marketing Manager involves strategizing, creating, and implementing impactful digital marketing campaigns. Responsibilities include managing social media platforms, driving lead generation strategies, analyzing website performance, and enhancing brand visibility across channels.

The ideal candidate will work collaboratively with the creative and sales teams to ensure brand consistency and deliver data-driven outcomes. Qualifications Expertise in Social Media Marketing and Lead Generation Proficiency in Digital Marketing and Marketing strategies Experience with Web Analytics and interpreting data for optimized campaigns Strong project management and organizational skills Excellent communication, creativity, and analytical thinking abilities Knowledge of emerging digital trends and tools Bachelor’s degree in Marketing, Communications, Business, or related fields preferred Experience in the fragrance, lifestyle, or luxury sectors is a plus