Digital Marketing Executive

Overview

In this role you will lead multi‑channel digital marketing efforts for a premium PBSA provider, shaping campaigns across paid media, SEO, email, and partnerships to drive occupancy and revenue. You’ll collaborate with on-site teams, agencies, and the marketing squad to ensure cohesive messaging and brand voice. You’ll analyze performance, stay ahead of digital trends, and develop growth strategies that engage students and boost brand awareness.

This is a hands-on, cross‑functional role with a focus on measurable impact.

Responsibilities

• Develop and manage the digital marketing campaigns strategy (Paid Media, Paid Social)
• Liaise with external digital agencies and manage agency relationships
• Oversee digital channels (paid search, SEO, affiliate, email, paid social, partnerships) and monitor KPIs
• Website content management and optimisation; drive landing page and funnel improvements
• Coordinate with on-site teams, designers, and agencies to align campaigns with brand and leasing goals
• Collaborate cross‑functionally with sales, operations, and marketing for cohesive messaging
• Study market indicators and competition to inform digital strategy and spend optimization
• Identify trends and growth opportunities; update the Digital Marketing Calendar
• Coordinate digital elements of on-site campaigns and activations
• Track campaigns using Google Analytics, Meta Ads Manager, and internal dashboards
• Optimise campaigns to generate leads that support occupancy and revenue objectives
• A/B test website content and support SEO best practices
• Support digital signage and on-site engagement initiatives
• Ensure campaigns align with brand messaging and student needs

• Minimum 3 years of experience in a digital marketing role
• Excellent written and verbal communication skills
• Experience in real estate, accommodation, hospitality, or retail preferred
• Experience with CMS and CRM platforms
• Strong presentation and copywriting abilities
• Proficient with Meta Business Suite, Google Analytics, email platforms, and social scheduling tools

• Excellent communication
• Cross‑functional collaboration
• Copywriting
• Meta Business Suite
• Google Analytics
• Canva or Adobe Suite