Digital Marketing Director

Overview

Job Title: Digital Marketing Director (AI & Investment Specialist)

Location: Houston, TX (Westchase District)

Industry: Investment / Commercial Real Estate / Private Equity / EB-5

About Beyond International

Beyond International is a fast-growing commercial real-estate investment company. Having successfully piloted AI tools in our digital marketing, we are now ready to scale these technologies across our core investment and finance operations. We are seeking a strategic leader to spearhead this expansion from our Houston office.

Job Summary

We are seeking a highly motivated and results-oriented Digital Marketing Director to lead our marketing and capital-raising strategies. The ideal candidate will be an AI-savvy marketer with a deep understanding of the investment landscape, specifically Commercial Real Estate fundraising. This role is responsible for leveraging cutting-edge AI tools to drive brand growth, investor acquisition (including investment immigration candidates, High Net Worth Individuals, Family Office, etc.), and market expansion.

Responsibilities

• AI Strategy & Implementation: Develop and implement comprehensive marketing strategies that leverage AI for content generation, predictive analytics, automated lead scoring, and hyper-personalized investor journeys.
• Fundraising & Investor Acquisition: Plan and execute digital marketing campaigns (PPC, SEO, Social Media) designed to support capital raising for CRE projects and investment funds. Build high-conversion funnels to attract HNWIs and institutional investors.
• Content & Communications: Oversee the creation of sophisticated marketing collateral, including pitch decks, webinars, and website content. Ensure all materials align with financial regulations and resonate with sophisticated investors.
• Campaign Management: Manage marketing calendars and budgets. Collaborate with internal teams (Sales, Product, Design) to ensure marketing initiatives align with overall business goals and capital requirements.
• Social Media & PR: Grow the company’s presence on professional platforms like LinkedIn, YouTube, and Facebook. Organize webinars and digital events to drive brand visibility and investor trust.
• Reporting & Analytics: Track and report on campaign performance, ROI, and competitor activity using tools like Google Analytics. Provide data-driven insights to senior management to optimize marketing spend.

Qualifications

• Education: Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Experience: 7+ years of experience in marketing, with at least 3 years in a leadership role.
• Industry Expertise: Proven experience in Investment Management, Private Equity, or Commercial Real Estate fundraising.
• AI Literacy: Demonstrated ability to apply AI tools (e.g., LLMs, AI-driven CRM automation, or data analysis tools) to improve marketing efficiency and results.
• Communication: Excellent written and verbal communication skills; ability to simplify complex financial products into compelling marketing narratives.
• Soft Skills: Detail-oriented, strong organizational skills, and the ability to work independently in a fast-paced environment.
• EB-5 Knowledge (A Significant Plus): Experience marketing EB-5 Immigrant Investor Programs and an understanding of the specific legal/compliance requirements is highly preferred.
• Paid sick leave, vacation, and holidays.
• 401(k) with employer match.
• Opportunities for professional development and growth within a dynamic, tech-forward work environment.

Benefits

Note: Benefits can and may change at any time at the management’s discretion and in compliance with applicable State and Federal laws.

#J-18808-Ljbffr