Digital Marketing Coordinator
EBRAND
Job Description
Digital Marketing Coordinator
Location: Białystok, Poland
Reporting to: Senior Marketing Manager
Role Purpose
The Digital Marketing Coordinator is responsible for executing and optimizing digital marketing activities that increase EBRAND's online visibility, drive qualified traffic, and generate leads. The role focuses on SEO, AI search visibility, paid media, website optimization, content distribution, and performance analysis while collaborating closely with Marketing, Sales, and external partners.
Key Responsibilities
Digital Marketing
Execute digital marketing initiatives that support brand awareness and lead generation.
Monitor performance and recommend improvements based on data and market trends.
SEO & Website Optimization
Manage on-page and off-page SEO.
Improve website performance, user experience, and conversion rates.
Optimize content for both traditional search engines and AI-powered search platforms.
Paid Advertising
Plan and optimize Google Ads and LinkedIn campaigns.
Manage budgets, monitor KPIs, and improve ROI through testing and optimization.
Content & Online Presence
Support content distribution across the website, LinkedIn, YouTube, and other digital channels.
Strengthen EBRAND's presence on third-party review platforms and industry directories.
Develop backlink opportunities and monitor online brand visibility.
Reporting & Analytics
Track website traffic, lead generation, campaign performance, and conversion metrics.
Maintain dashboards and provide recommendations for continuous improvement.
Collaboration
Work closely with Product Marketing, Sales, Webmaster, Designer, and external agencies to deliver integrated digital campaigns.
Performance Metrics
- Website traffic growth.
- Search engine and AI search visibility.
- Qualified leads generated.
- Website conversion rate.
- Paid campaign ROI and cost per lead.
- Growth in backlinks and third-party platform visibility.
Skills & Competencies
- Knowledge of SEO, SEM, Google Ads, LinkedIn Ads, and GA4.
- Strong analytical and problem-solving skills.
- Experience with website optimization and digital content.
- Excellent organizational and collaboration skills.
- Proactive, detail-oriented, and results-driven.
Reporting Lines
Reports to
Senior Marketing Manager
Works closely with: Product Marketing Manager, Webmaster, Designer, Sales Team, and external agencies.
Role Importance
This role is essential to strengthening EBRAND's digital presence, improving discoverability across search and AI platforms, and generating qualified demand that supports the company's commercial growth.
#J-18808-Ljbffr