Development Executive

About the Company Rusk Media is a Gen-Z focused full-stack entertainment company building culturally relevant content across OTT platforms and digital ecosystems. The company develops and produces both scripted and unscripted premium formats for leading streaming platforms including Amazon MX Player and JioHotstar , while also reaching millions of viewers through its digital IPs. a. Rusk Studios: Rusk Studios has produced flagship unscripted properties such as Battleground on Amazon MX Player , India’s first fitness entertainment competition featuring celebrity mentors like Shikhar Dhawan, Rubina Dilaik, Fukra Insaan, Rajat Dalal and Asim Riaz and Engaged on JioHotstar featuring Urfi Javed and Harsh Gujral , a high-engagement reality show exploring modern relationships. b. Alright! In addition to OTT originals, Rusk Media operates Alright , its flagship digital channel and distribution network across YouTube, Instagram, and Facebook , reaching millions of Gen-Z and millennial viewers every month Responsibilties Conceptualize, develop, and refine unscripted/reality show formats from ideation to pitch-ready stage. Drive creation of original, repeatable, and scalable IPs aligned with Rusk Media’s content strategy and platform requirements. Shape narrative arcs, episode structures, and season journeys to ensure high engagement, drama, and retention. Prepare compelling pitch decks, show bibles, and presentations for internal stakeholders and external partners/platforms. Qualifications 8+ years in content development, preferably in unscripted, reality, or non-fiction formats.

Experience working as a Creative Director, Director, or in a similar development role on digital or TV formats.