CRM & Marketing Manager

Overview

In this role you will lead the global CRM and marketing strategy for a prestigious luxury menswear retailer, driving customer engagement and brand performance. You’ll collaborate with cross-functional teams to implement data-driven campaigns and optimise the customer journey across digital and in-store touchpoints. You will shape CRM programs to support business goals and manage external agencies to amplify reach.

This is a chance to impact growth in a premium brand with a global remit.

• salary up to 60,000
• benefits

• Develop and refine the CRM strategy to support business goals
• Maintain CRM systems and ensure data accuracy across customer touchpoints
• Create and automate personalised marketing campaigns to boost engagement and conversion
• Lead global email marketing with a test-and-learn optimisation approach
• Oversee weekly newsletter and social media content
• Analyse customer behaviour to guide marketing and business decisions
• Report regularly on KPIs and campaign performance
• Drive effective use of customer data across digital and in-store platforms
• Manage external agencies for paid social, digital, and PR activity
• Coordinate seasonal marketing calendars and ensure brand consistency
• Track and enhance website performance to improve customer experience

• Formerly held CRM & Marketing Manager, Marketing Manager, CRM Manager, Digital Marketing Manager, Email Marketing Manager, Customer Retention Manager, CRM Executive, Customer Engagement Manager, Senior Marketing Executive or Marketing Specialist
• 5 years of experience in CRM management and campaign delivery
• Experience designing, executing, and managing CRM campaigns
• Strong understanding of CRM platforms and marketing automation tools
• Proficient with Google Analytics
• Ideally experience in a premium or luxury environment
• Commercially minded with awareness of market trends and competitor activity

• CRM platforms and marketing automation tools
• Google Analytics