CRM Manager

Responsibilities We’re hiring a CRM Manager to own the performance of every messaging & form journey a prospect experiences when they’re in-market. That means designing, testing and continuously improving the communication sequences that nudge a prospective buyer from “I filled in a form” to “I’m ready to purchase” You’ll be the person who turns lifecycle messaging from a set-and-forget asset into a constantly improving conversion engine. Our focus for this area consists of: more test drives booked, more meaningful engagement with the automotive brands and lower drop‑off at every step of the journey You’ll work with our product, engineering, customer success and OEM client teams, and you’ll have direct ownership of a portfolio of journeys running across multiple brands Own the conversion funnel for end‑customer communication journeys across WhatsApp, SMS and email, from first touch after lead capture through to post‑order engagement Design, build and ship A/B and multivariate tests on copy, timing, cadence, channel mix, personalisation, CTAs and journey structure.

Ship tests weekly, not quarterly Analyse performance at every step of the funnel. Identify the biggest drop‑off points, form hypotheses, and prioritise the experiments that will move the metric most Build a testing roadmap per OEM client and per vehicle segment, balancing quick wins with bigger structural bets Write and edit messaging copy that converts. You’ll partner with brand and creative where needed, but you should be comfortable drafting strong WhatsApp, SMS and email copy yourself Develop best‑practice playbooks for journey design (welcome flows, nurture, reminder sequences, re‑engagement, post‑test‑drive follow‑up) that we can roll out across our OEM clients Partner with product and engineering to feed learnings back into the Convert roadmap, influencing what we build next Report results clearly to internal stakeholders and OEM clients, with crisp narratives around what we tested, what we learned, and what’s next Stay close to deliverability and compliance across each channel (GDPR, opt‑in handling, WhatsApp Business policy, SMS sender ID rules) so our experiments ship without surprises Benefits Fully remote work and flexible working hours Maternity and Paternity Package Budget to attend conferences or courses, & to purchase books to improve your skills Monthly socials at some fun venues and events in London. and/or virtual get‑togethers Share options Pension scheme contribution Vision Policy Exclusive perks on CharlieHR ClassPass membership to get monthly free credits to spend on the best fitness classes of your choice Cycle to work and electric car schemes We celebrate birthdays and year anniversaries Remote working equipment set up Qualifications A bias toward shipping.

You’d rather get a test live this week than design the perfect framework for next quarter Demonstrable experience running structured experimentation programmes (A/B tests, multivariate tests, holdout groups) and a clear point of view on what good experimental design looks like Comfort working with marketing automation, journey orchestration or CDP tools (e.g. Braze, Iterable, HubSpot, Customer.io, Klaviyo or similar) Strong analytical mindset. You’re comfortable interrogating funnel data, working with cohort analysis, calculating statistical significance, and pulling insight from messy datasets Excellent communication: you can present results and recommendations clearly to both internal product teams and senior client stakeholders Strong copywriting instincts and the confidence to write short‑form conversion copy yourself Hands‑on experience with at least two of WhatsApp Business, SMS, RCS and email as conversion channels, ideally across high‑volume B2C journeys 3+ years in CRM journey management, conversion rate optimisation, lifecycle marketing, growth or messaging‑led roles, with a track record of measurably improving conversion through experimentation Experience working with automotive, big‑ticket consumer or considered‑purchase verticals Experience running messaging at scale for enterprise clients or across multiple brands SQL or comfort working directly with data warehouses (BigQuery, Snowflake, Redshift) Familiarity with the lead generation stack (paid social lead ads, lead capture forms, CRM integrations) A working understanding of LLM‑assisted personalisation in messaging journeys #J-18808-Ljbffr