Creative Marketing Lead

Urban Playground Head Office, Nottingham

Role Description

The Creative Marketing Lead will be responsible for the
design and execution of new marketing ideas, across the Urban Playground
brands. Managing campaigns from cradle to grave, this hands-on role will combine
creative direction, graphic design and marketing execution.

The Creative Marketing Lead converts business objectives
into campaigns, developing new concepts and ensuring consistent and high-quality brand presence across all channels and platforms. The ideal applicant will be someone who can help shape the direction but also get stuck in and make things happen.

Essential Duties and Responsibilities

• Develop
  and deliver creative marketing campaigns from concept to execution.
• Create
  hands on design work, including advertising campaigns, websites, social media, emails and other marketing materials.
• Lead
  the development and growth of Urban Playground’s identity, brand and creative direction.
• Translate
  marketing and commercial objectives into engaging campaigns across Urban Playground brands.
• Work
  closely with the senior leadership team to understand objectives and deliver effective marketing solutions.
• Manage
  the production of creative assets across multiple channels and formats.
• Plan
  and deliver marketing activity, ensuring brand consistency.
• Contribute
  to marketing strategy and department planning.
• Monitor
  performance of campaigns to improve future activities.
• Manage
  relationships with external agencies and other support services.

Requirements

Technical

• Significant,
  proven experience in creative design and marketing delivery.
• Graphic
  design and visual communication experience.
• Ability
  to interpret marketing and commercial data, to turn into actions.
• Ability
  to move between strategic planning and hands on creative production.
• Good
  understanding of brand strategy and visual identity.
• Experience
  in leisure, hospitality, attractions, entertainment or another consumer-led multi-site environment is advantageous.

Personal

• Strong
  creative judgement and brand awareness.
• Strong
  project management and organisational skills.
• Ability
  to work independently, and with external support.
• Commercially
  minded and driven.
• Proactive and strong ability to think on your feet and adapt.

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