Content & Strategy Lead

Pulse is partnering with a fast growing, VC backed proptech platform about to launch in London, replacing static listings with a personalised feed of video walkthroughs. As the business builds towards launch, it's investing in a brand new content function to turn an already growing audience into a waitlist that's ready for day one.

This is a newly created role, sitting at the heart of a video first platform where content is the product, not an afterthought, and you'll be the person who builds the content and social strategy the brand doesn't yet have.

This is a hands on, high visibility role for someone who isn't fazed by an early stage build or a blank page, and who wants to build a content function from the ground up rather than inherit one.

What you'll be doing:

• Setting content and social strategy across Instagram, TikTok and beyond, working from the brand and direction set with the founders
• Briefing and directing a content creator on what gets filmed, edited and posted, without doing the filming or editing yourself
• Rebuilding the TikTok strategy from scratch, replacing an approach that hasn't worked with one that does
• Growing Instagram past its current 7,000 followers against a real six month target, with consistent original content across every channel
• Tracking content performance and connecting it directly to waitlist signups, early downloads and app downloads, not engagement alone
• Keeping content focused on the consumer audience, since B2C content already reaches the agents and brokers on the supply side
• Using AI tools to speed up or cut the cost of production while keeping every piece of content feeling authentic and real

What they're looking for:

• About 7+ years' experience in content, social or marketing strategy, including some track record of managing or directing someone else's output
• A track record of growing a social channel that you can back up with numbers, followers, views and engagement, not just how the content looked
• A strong understanding of video first content and platforms such as TikTok, Reels and Shorts
• Comfortable briefing and managing a content creator without doing their job for them
• Comfortable working independently from a brand and steer set by others, rather than needing every post specified for you

Location: London office, 4 days a week

A rare opportunity to build a content function from the ground up, shaping how one of London's most ambitious proptech launches shows up on social from day one.

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