Content Planner

About the Role We are looking for a Group Head – Content Planner with a strong background in digital and integrated marketing agencies . The ideal candidate will be responsible for developing content strategies, driving always-on brand communication, and creating impactful content ecosystems across digital platforms. Key Responsibilities Lead content planning and strategy for multiple brands across digital and integrated campaigns.

Develop and manage comprehensive content calendars aligned with brand objectives and marketing priorities. Conceptualize and execute always-on content programs that drive engagement, visibility, and brand growth. Collaborate closely with creative, social media, strategy, and client servicing teams to ensure seamless execution.

Translate brand objectives, consumer insights, and trends into effective content strategies. Ensure consistency in brand voice, messaging, and storytelling across platforms. Monitor content performance and optimize strategies based on data, insights, and platform trends.

Present content recommendations, campaign ideas, and strategic plans to internal and client stakeholders. Mentor and guide junior content planners and content teams. Desired Skills & Qualifications 5–6 years of experience in a digital or integrated advertising agency .

Proven expertise in content strategy, content planning, and content calendar management . Strong experience managing always-on digital campaigns and brand-led content initiatives. Deep understanding of social media platforms, digital content formats, and audience behavior.

Ability to convert business and marketing objectives into engaging content strategies. Strong presentation, communication, and stakeholder management skills. Experience working across multiple brands and categories is preferred.

Preferred Background Candidates from leading digital, social, content, or integrated agencies . Exposure to FMCG, lifestyle, consumer, retail, or D2C brands will be an advantage.