Content Marketing Coordinator

Chery is a leading Chinese automotive company with a diverse portfolio that includes the R&D, production, and sales of passenger cars, commercial vehicles, mini cars, specialty vehicles, and powertrain systems. With over 8.75 million vehicles sold globally, Chery serves customers in more than 80 countries and regions worldwide.

Omoda & Jaecoo is an innovative new brand under the Chery Group, operating independently from other Chery brands. It focuses on cutting-edge design and technology in the production and sales of passenger vehicles.

Summary Position

We are seeking a structured and dynamic Content Marketing Coordinator with a solid background in the automotive or mobility sector. In this role, you will lead the end-to-end planning and delivery of multi-channel content, ensuring seamless integration between internal strategies, external agencies, and our dealer network, colaborating with cross-functional teams to build brand awareness, drive traffic, and generate high-quality leads. If you have a proven track record of managing complex creative assets - from digital to TV - and driving rigorous agency governance, this challenge is for you.

Key Responsibilities

Multi-Channel Asset Production: Lead the development and delivery of creative assets for large-scale campaigns across TV, Digital, CRM, and major industry events.

Dealer Network Content Hub: Plan, structure, and distribute localized marketing toolkits and content strategies to support dealer networks and dealerships.

Social Media Strategy: Design and execute strategic content calendars tailored to automotive audiences to boost brand engagement and lead generation.

Agency Governance & PMO: Act as the primary PMO lead for advertising and content agencies, enforcing strict follow-ups (FUP) to ensure projects are delivered on time and within scope.

Brand Consistency: Ensure all visual and written assets perfectly align with global brand guidelines and automotive compliance standards.

Performance Tracking: Analyze and report on campaign KPIs, optimizing content distribution based on dealer performance and market data.

Requirements

• Mandatory 3+ years of marketing experience within the Automotive, Mobility, Motorcycle, Heavy Machinery, or closely related sectors.

• Proven experience in planning and delivering B2B2C communication strategies directly for partner/dealer networks.

• Exceptional organization skills with a strict mindset for agency follow-ups, timeline management, and cross-functional coordination.

• Practical experience overseeing high-value asset production across varied formats (TV commercials, offline print, digital media, and CRM).

• Bachelor’s degree in Marketing, Communications, Business Administration, or related fields.

• Fluent or advanced English communication skills (written and verbal), tailored for corporate reporting.

Location and work-mode:

• 100% on-site (Rochaverá building - near Shopping Morumbi).