Channel Marketing Manager

Job Title: Channel (Trade) Marketing Manager – UK Department: Sales Location: UK (Major city with hybrid and remote work and nationwide travel) Reports to: Country Manager (UK) & Channel Marketing Lead About Dreame Technology We are a fast-growing global leader in smart home appliances and innovative technology. As wecontinue to expand our footprint across the UK, we are looking for a dynamic Channel MarketingManager to bridge the gap between our brand and our retail partners. That’s You You are a dedicated marketer who thrives in a fast-paced environment and demonstrates exceptional problem-solving capabilities.

Strong communication and interpersonal skills areessential for building relationships with internal teams, key retailers, and external stakeholders. You know how to drive cross-functional initiatives and align marketing strategies with business goals—specifically through the lens of the UK high street and grocery multiples. Key Responsibilities Trade Marketing Support Assist in the development and implementation of local trade marketing planstailored to UK market conditions and consumer behaviour.

Adapt global brand campaigns for local retail partners, ensuring resonancewithBritish shoppers. Retail Onsite Activations Plan and execute onsite campaigns to support product launches, increasevisibility, and drive rate of sale (SPA/SBA) within key UK accounts (e.g., JohnLewis, Argos, Currys, Tesco). Liaise with retail buyers and merchandising teams to secure prime POS locationsand ensure flawless execution.

Market and Competitor Analysis Monitor competitor activities, trade promotions, and market trends across theUK retail landscape. Provide actionable insights to ensure our products remain competitive against both legacy brands and DTC disruptors. Sales Support and Coordination Collaborate closely with the UK sales team (National Account Managers) toaligntrade marketing activities with sales objectives and retailer Joint Business Plans(JBPs).

Provide necessary marketing collateral, ranging from shelf-edge tickets to digital assets, to drive sales during promotions or activations. In-Store Promotions & Activations Support the planning and execution of in-store promotional activities, product displays, and demo events. Enhance brand visibility through strategic placement and seasonal campaigns(e.g., Back to School, Black Friday, Christmas trading).

Budget Management Assist in managing the trade marketing budget for the UK, ensuring activities arecost-effective and provide a strong return on investment (ROI) against salestargets. Reporting and Analytics Track and report on the performance of trade marketing campaigns using keyperformance indicators such as sales growth, retailer compliance, market share, and promotional effectiveness. Use data to refine future activations and strengthen retailer relationships.

Must-Haves: Education: Bachelor’s degree in Marketing, Business, or a related field. Experience: 5 years of experience in trade marketing, field marketing, or saleswithin the consumer goods, FMCG, or retail industry in the UK. Retail Knowledge: Solid understanding of the UK retail landscape, includingexperience working with national multiples or regional buying groups.

Skills: Strong project management and organisational skills. Excellent communication and interpersonal abilities. Analytical skills to assess trade marketing effectiveness and drive improvements.

Experience with trade marketing or CRM software is preferred. Languages: Fluent English is a must.