Campaign Data Analyst
Hays
Job Description
Campaign Data Analyst Your new company
You will be joining a large, customer-focused organisation operating in a complex, data-rich environment. The business has a strong emphasis on customer intelligence, marketing effectiveness, and data-driven decision making, with dedicated analytics capability embedded within marketing and customer teams.This contract role sits within the Customer Intelligence function, supporting marketing stakeholders through high-quality insights and performance measurement.
Your new role
As an Insights Analyst / Marketing Campaign Analyst, you will provide end-to-end analytical support across marketing campaigns, partnering closely with marketing and customer teams.Key responsibilities will include:
- Supporting the full campaign lifecycle, from campaign design through to post-campaign analysis
- Measuring and evaluating campaign performance, effectiveness, uplift, and ROI
- Delivering customer insights across acquisition, retention, engagement, and value
- Designing, building, and maintaining Power BI dashboards for marketing and senior stakeholders
- Working with large datasets across multiple enterprise data sources, including SQL-based environments, Teradata, AWS, and internal platforms
- Translating complex analysis into clear, actionable insights and recommendations
- Engaging and communicating with both technical and non-technical stakeholders
To be successful in this role, you will demonstrate:
- 4-6 years' experience in insights, marketing analytics, or customer analytics roles
- Proven experience working within marketing teams or customer intelligence functions
- Strong background in measuring marketing campaign performance and effectiveness
- Advanced SQL capability for data extraction and analysis
- Experience working with enterprise data platforms such as Teradata and AWS
- Strong dashboarding and reporting capability using Power BI
- Strong stakeholder engagement skills with the ability to clearly communicate insights
- A commercial mindset and attention to detail
- A contract opportunity within a high-performing customer intelligence team
- Exposure to large-scale marketing initiatives and enterprise-level data environments
- The opportunity to influence marketing strategy through data and insights
- Strong stakeholder visibility across marketing and customer functions
- A fast-paced, collaborative environment with a clear focus on impact
If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now.
If this job isn't quite right for you, but you are looking for a new position, please contact us for a confidential discussion on your career.
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