Business Development Manager

National Account Manager | On Trade/ Wholesale | SME Drinks challenger brand that is scaling

Central London (3-4 office contact days per week)

Up to £50,000 basic + bonus + share options

Are you a Business Development Executive or National Account Executive ready to step into a broader Account Manager role?

We're partnering with an exciting challenger drinks brand entering a pivotal stage of growth. Already listed with major retailers including Tesco, Waitrose and Ocado, the brand also has a growing presence across the On-Trade sector, with listings in restaurant groups such as Daisy Green, Coppa Club, and Mitchells & Butlers.

As the business continues to scale, they are looking for a commercially minded individual to manage and grow existing customer relationships while unlocking new business opportunities across national accounts, regional groups, and wholesalers within the On-Trade channel.

Having spent years building an exceptional product, strong brand reputation, and established distribution network, the business is now entering its next phase of growth and is seeking someone who wants to be part of that journey.

Why this role?

This is a high-impact commercial opportunity for someone who enjoys building relationships, opening doors, and driving growth.

Reporting directly to the Head of Sales, you'll take ownership of the On-Trade & Wholesale channel, leading both new business acquisition and existing account development while helping shape the future commercial direction of a fast-growing drinks brand.

Key Responsibilities

• Drive new business growth across the On-Trade channel, securing partnerships with National Accounts, regional groups, corporate caterers, event venues, and wholesale partners.
• Build and strengthen relationships with key wholesalers, ensuring the brand remains front of mind for recommendations, tenders, and commercial opportunities.
• Grow existing accounts through effective account management, commercial planning, and customer development strategies.
• Work closely with sales and marketing teams to deliver impactful activations, promotions, and trading plans.
• Identify new commercial opportunities and use market insights to drive incremental growth.
• Represent the brand at industry events, trade shows, and networking opportunities.
• Support the development of advocacy programmes and trade engagement initiatives.
• Manage forecasting, CRM updates, pipeline reporting, and revenue tracking.
• Collaborate with leadership, marketing, and operations teams to achieve wider business objectives.

About You

• Proactive, outgoing, and adaptable in your approach.
• Enjoy hunting for new opportunities and winning business.
• Passionate about food and drink, ideally already experience working in a commercial sales role.
• Experience managing and growing customer accounts.
• Exposure to On-Trade customers or RTM wholesalers is highly advantageous.
• 1-3 years' experience in FMCG, food, or drinks sales.
• Ambitious, growth-focused, and excited by the opportunity to help build something special.

What's on Offer?

• Discretionary bonus
• Share options
• Pension contribution & life assurance
• 25 days holiday + birthday off
• Genuine career progression as the business continues to scale

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