Business development manager- Multi site
Mosaic Pub & Dining
Job Description
The job role:
This role will largely encompass delivering pro-active
sales against the sales strategy, with a view to increasing organic pre-booked
revenue. The Role is a multi site role across our 5 midlands estate- with 4 premium pubs as well as a boutique hotel
Reporting into:
·
Ops & GMs
Key Relationships:
·
Sales Team, Ops Team, Third Parties,
Agents, Key Accounts & Prospect Guests
Place of work:
The
role will largely be field based, otherwise using any of the 5 venues as your
base. Working days are Monday-Friday, covering flexible hours of 10-8pm
(events & meetings dependant).
Scope and general purpose:
The role includes the delivery of sales strategy to consistently
grow pre-booked business through proactive sales. You will be liaising with the Sales
Team, Ops & General Managers to ensure we are accurately and actively attending
the best events and listed on the correct routes to market. Your key role is
the growth of proactive sales to best support the business in organically
growing pre-booked sales and consistently hitting agreed financial targets and
budgets.
This role largely focuses on driving sales proactively
through consistent and effective outreach, key account management, partnerships
and relationship building to drive new and frequent bookings and events. This
will include but is not limited to; past booking / enquiry outreach, third
party and agent management, exhibitions and networking events.
During peak times of the year, you may be required to
assist the Sales Team, with the high volume of enquiries and to also set a
standard for consistentency & process within reactive & pro-active
sales.
You will work alongside the Sales Team, to ensure smooth
delivery of all strategic sales plans. As well as advising & working with
the Ops Team, with regards to achieving targets & KPI’s.
We are fully committed to giving you training, support and
mentoring to develop you fully into the role. The role requires you to be self-motivated,
a fantastic & proven planner, good communicator with the ability to multi-task
and you must have great attention to detail.
You will be confident, flexible and agile in order to pivot the
pre-booked area of the business when necessary and at short notice.
Responsibilities:
The
role will be a diverse one and will vary according to a pre-determined Sales Stategy,
however a broad overview is listed (but not limited to) the below:
Sales and Revenue Growth
- Identifying
new business opportunities through networking, market analysis, industry
events, and proactive prospecting. - Generate
leads and convert prospects into frequent clients.
Client Relationship Management
- Build
and maintain relationships with corporate clients, agencies, event
planners, third parties and key accounts. - Conduct
regular client meetings and networking activities. - Manage
contract renewals and negotiate commercial agreements.
Market Research and Analysis
·
To be innovative and proactive at
creating and implementing new ways of growing and maximising pre-booked sales
and imbed them within the team.
- Monitor
industry trends, competitor activity. - Identify
new opportunities for listings, networking, partnership, sales and
potential target markets. - Recommend
pricing and promotional strategies based on market research.
Strategic Partnerships
- Develop
partnerships with local businesses, sporting organisations, and key
industries. - Establish
referral networks to generate new business. - Collaborate
with marketing teams on joint promotions and campaigns, to support your
proactive strategy and partnerships.
Corporate and Group Business
Development
- Driving
brand awareness and maintaining strong visibility within the Birmingham hospitality
market. - Secure
corporate accounts, conference bookings, weddings, and group travel
business. - Prepare
proposals & presentations both externally and internally. - Attend
trade shows, exhibitions, networking and industry events to promote the
business.
Account Management
- Manage
key accounts and identify opportunities for upselling and cross-selling. - Maintain
accurate client records and sales pipelines within booking system. - Forecast
future revenue from existing and prospective clients. - Focus
on growth of revenue and bookings through key account management with
regular meetings and familiarisation trips.
Collaboration with Internal Teams
·
To act in accordance with the agreed company
project work tasks and timelines agreed with Ops team.
- Work
closely with operations, sales, marketing, and finance teams. - Ensure
smooth handover of events to venue teams during the sales process. - Provide
feedback from clients to support continuous improvement for sales and
events.
·
Review & present ideas to ensure
the business has it’s fingers on the pulse against compeitors, including but
not limited to; pricing, packages, website, enquiry management etc.
·
To ensure a constant, consistent, and
clear level of communication is always upheld both internally and externally.
·
To actively contribute to the Mosaic culture,
including sales ideas and activity creation.
Reporting and Performance Monitoring
- Tracking
KPIs such as revenue growth, third party & extrernal event ROI, event
sales, and client acquisition & retention. - Produce
regular weekly pipeline reports. - Produce
monthly sales and activity reports. - Produce
quarterly third party & external events reports.
KPIs will include but are not limited to:
- Revenue
generation - New
account acquisition - Key account
retention and growth - Third
party sales & ROI