Business Development Manager

Business Development Manager Company: GiftTrees Website: https://www.gifttrees.com/ Location: Manchester (Hybrid) Reporting to: Head of Growth Salary: £30k - £35K + performance incentive Benefits: Avalible on request About GiftTrees GiftTrees enables hospitality businesses to turn everyday transactions into measurable social and environmental impact. Through seamless integrations and guest-led contributions, we help restaurants, groups, and venues deliver authentic ESG outcomes without operational friction. As we scale across the UK and into international markets, growth is now a board-level priority.

The Role We are hiring a Growth Manager to scale our direct, data-driven acquisition engine . This role is responsible for generating, qualifying, and converting high-quality leads into active restaurant and hospitality partners. You will operate as a channel owner within the broader growth function, with full accountability for pipeline, conversion, and acquisition efficiency.

Key Responsibilities Lead Generation & Funnel Ownership Scale the end-to-end lead-led funnel: data sourcing, targeting, outreach, qualification, conversion, and onboarding. Build and manage high-quality prospect lists using purchased data, hospitality datasets, and CRM insights. Define and refine ideal customer profiles (ICPs) across segments (independents, regional groups, multi-site operators).

Outbound & Inbound Execution Design and execute outbound strategies across email, phone, LinkedIn, events, and partnerships. Work with the marketing team to optimise inbound flow from website, content, and campaigns. Test new channels and lead sources with a focus on ROI and scalability.

Data, CRM & Performance Maintain accurate CRM structure and pipeline hygiene. Track and report on: Lead source performance Lead-to-Deal-Won conversion rates Cost per acquisition Time to onboard Use data to continuously improve targeting, messaging, and funnel efficiency. Commercial Delivery Qualify and progress opportunities through to onboarding, in coordination with operations.

Focus on quality of partners, long-term value, and retention, not just volume. Identify friction points in the journey and feed insights back into growth strategy. Process & Playbooks Document repeatable outreach, qualification, and conversion processes.

Co-create channel-specific playbooks to support scaling and future hires. What We’re Looking For Experience 3+ years in growth, demand generation, or B2B sales. Direct experience owning a lead-led acquisition channel.

Desired experiance in hospitality, SaaS, fintech, or platform background preferred. Skillset Data-driven and commercially minded. Confident with CRMs, reporting, and funnel optimisation.

Strong communicator with senior decision-makers. Structured, proactive, and execution-focused. Mindset Ownership mentality over your channel’s performance.

Comfortable experimenting, iterating, and scaling what works. Motivated by building a meaningful business with measurable impact. What Success Looks Like 3–6 months: Defined ICPs and segmented lead strategies.

Predictable, qualified pipeline entering the funnel. Improved conversion rates and reduced acquisition cost. 12 months: A scalable, documented lead-led growth engine. Clear contribution to revenue and ROC growth targets.