Business Development Manager (Broker Channel Sales))

Job title: Business Development Manager (Broker Channel)

Location: Belfast head office — hybrid and field-based

Contract: Permanent, full-time

Department: Commercial Team

Reports to: Head of Business Development

Bonus: Up to 20% OTE, plus uncapped bonus opportunity

About Duality Healthcare

Duality Healthcare is Northern Ireland's leading provider of private General Practice and primary care. With five clinics across NI plus a nationwide virtual GP service, we're reinventing general practice around the patient — and we're growing fast.

Our Commercial Team is central to that growth, bringing Duality's healthcare and wellbeing propositions to employers across Northern Ireland and beyond.

The Role

This is a high-impact, revenue-first role at the heart of our commercial growth strategy — a position for a driven sales professional who thrives on winning new business, building a robust pipeline and consistently delivering against ambitious revenue targets.

You'll proactively identify and pursue new corporate clients, own the full sales cycle end-to-end, and position Duality Healthcare as the partner of choice for employee healthcare and wellbeing — turning prospects into long‑term, high‑value accounts.

What you'll be Doing

• Drive new business growth by proactively identifying, researching and targeting prospective corporate clients across financial services, professional services, technology and manufacturing
• Own the full sales cycle end-to-end — from outreach and discovery through to proposal, commercial negotiation and close
• Set and deliver against ambitious personal sales targets, maintaining a structured and disciplined pipeline at all times
• Present tailored health insurance and membership plan solutions to senior business stakeholders
• Pursue new lead channels — industry events, conferences, networking forums and strategic partnerships

Account Management & Growth

• Build and maintain strong, consultative relationships with new and existing corporate clients
• Conduct structured business reviews to drive retention, maximise upsell and cross‑sell revenue, and generate client referrals
• Work collaboratively with our clinical and operations teams to ensure seamless client onboarding and service delivery
• Monitor competitor activity, market trends and legislative changes; feed insight back into product and marketing
• Maintain accurate CRM records, pipeline reporting and sales forecasts

What we're Looking for

• Demonstrable, quantifiable track record of new business wins and revenue growth in B2B sales within health insurance, employee benefits or a relevant financial services environment — with evidence of consistently hitting or exceeding targets
• Demonstrated ability to manage complex, multi‑stakeholder sales processes
• Excellent communication, presentation and negotiation skills, with the ability to engage credibly at board level
• Highly self‑motivated: sets personal goals above the minimum, holds themselves accountable to results, a Previous experience working with third‑party brokers, intermediaries or benefit consultants nd thrives in a high‑performance, target‑driven environment
• Proficiency in CRM systems (e.g. Salesforce, HubSpot) and the Microsoft Office Suite
• Strong analytical and problem‑solving skills with a pragmatic, solutions‑oriented mindset
• Track record of selling to business owners, HR or People & Culture teams within SMEs and enterprise organisations
• Existing network of corporate contacts within target industries
• Knowledge of the UK healthcare and wellbeing market
• Relevant professional qualifications (CII, IF7, Cert PMI or equivalent)
• Previous experience working with third‑party brokers, intermediaries or benefit consultants

What we Offer

• Basic salary of £40,000 – £55,000, dependent on relevant experience
• Bonus of up to 20% OTE, plus uncapped bonus opportunity
• Hybrid working between our Belfast head office and the field
• A supportive, collaborative commercial team
• Genuine potential for growth as Duality expands across Northern Ireland

Duality Healthcare is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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