Brand Strategist

This is a freelance Brand Strategist position needed for 2 - 3 weeks.

Our client is an award-winning integrated independent agency that operates at the intersection of culture, talent and partnerships.

Working with leading brands across Sports, Food & Beverage, Luxury, Lifestyle, Activewear and Leisurewear, we are looking for a Brand Strategist to turn sharp insights, audience behaviour and brand business challenges into compelling brand strategies. This is a fast-paced freelance position for someone who has experience working with multi-disciplinary teams on global comms and PR strategy, as well as senior brand stakeholders to achieve brand meaning, behaviour and relevance.

Key responsibilities:

• Develop the global comms strategy and narrative across a range of clients within the Sports, Food & Beverage, Luxury, Lifestyle, Activewear and Leisurewear space, defining the core story, positioning and messaging hierarchy, creating a clear narrative that flexes across markets and audiences
• Establish the global earned comms approach and media strategy and principles for building cultural relevance and conversation
• Work with internal teams to turn research, data and cultural trends into clear human insights that create unmissable opportunities
• Write strategic compelling narratives and briefs that give Creative teams clear direction, equally challenging briefs and conventional thinking where there is opportunity to make the work stronger
• Provide guidance for your clients across content, social and influencer activity that ladder into the wider brand strategy

We’re looking for:

• A solid Brand Strategist with experience within a comms, advertising, PR or marketing agency on a range of related client brands
• Strong understanding of how brands are built and the global comms needed to reach target audiences and make work unmissable
• An understanding of earned media, PR, influencers, social and content
• A curious collaborator, eager to drive the clients business forwards and produce outstanding agency work
• Confidence presenting in different environments, great storytelling capabilities with the ability to work with multi-disciplinary teams
• Keen attention to detail and written and verbal communication skills, an organised individual with great project management experience

We’re Talent in Residence and we’re founded on the belief that people are a company’s Talent in Residence. We believe the industry needs to reflect the world around us, which is why we operate with diversity, inclusion, equity and belonging at heart.