Brand Manager

Brand Manager

Beverage (FMCG) Location:

Hertfordshire (Hybrid) Salary:

£45,000 - 50,000 + Bonus + Benefits

The Opportunity Were looking for a

Brand Manager

to take ownership of a fast-growing beverage portfolio

driving brand strategy, delivering commercial performance, and leading NPD from concept through launch. Youll manage brands across functional drinks, aloe beverages and tropical juices, shaping long-term strategy while executing high-impact brand plans that deliver growth. This role suits someone analytical, creative and commercially sharp, with strong FMCG experience and confidence working cross-functionally.

What Youll Be Doing Create and execute brand plans

across the beverage portfolio, aligned to long-term strategy. Deliver monthly performance reports, quarterly reviews and promotional evaluations with clear insights and recommendations. Lead

NPD projects

from concept development to launch plans, pricing strategy and growth targets. Ensure all marketing activity aligns with brand strategy and global guidelines. Monitor market trends, consumer behaviour and competitor activity to identify opportunities and risks. Track brand distribution, awareness and satisfaction, using data to inform future plans. Manage budgets and deliver brand performance against annual targets. Coordinate internal and external launch programmes. Support consumer research (U&A studies, brand tracking, etc.). Manage external agencies across PR, creative, digital and advertising.

What Youll Bring Marketing or business-related degree (or equivalent experience). 5+ years experience in

brand management

or ABM roles within major FMCG brands. Strong FMCG background

ideally food & drink. Excellent analytical skills with experience in data gathering, statistical analysis and market insight. Confident communicator with strong cross-functional collaboration skills. Highly organised, methodical and comfortable managing multiple projects. Experience in the

NPD process

and working with technical, supply chain and commercial teams. Strong proficiency in Microsoft Office, especially Excel. High energy, proactive mindset and confidence making decisions that support the brand plan.

What Success Looks Like Delivery of annual brand plans and growth targets Timely execution of NPD projects with measurable commercial impact Improved brand awareness, distribution and consumer satisfaction Clear, insight-led reporting that drives future strategy Strong cross-functional alignment and agency management

If this sounds like the right next step for you, Id love to speak with you. Reach out to

Sam Staden

or click

Apply Now

to be considered.

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