Brand Manager / Marketing & Communications Manager

Brand Manager / Marketing & Communications Manager

About the Role:

We are looking for a Brand Manager / Marketing & Communications Manager to join our team and lead our

brand, marketing and communications strategy. This is a hands-on role for someone who combines strategic

thinking with strong execution. You will be responsible for shaping how our brand is experienced across every

touchpoint—from digital campaigns and retail activations to partnerships, PR, social media and customer

engagement. Working closely with our Creative Director, you will help drive brand awareness, customer growth

and business performance while ensuring a consistent and compelling brand identity.

Qualifications:

- Bachelor's degree in Marketing, Communications, Digital Media, Business or a related field.

- Minimum of 3 years of experience in brand marketing, communications, creative strategy or a similar role,

preferably within fashion, lifestyle, design or consumer brands.

- Demonstrated ability to lead integrated marketing campaigns and brand partnerships.

- Strong understanding of the digital marketing landscape, including social media, influencer marketing and

content strategy.

- Excellent copywriting and storytelling skills, with the ability to write compelling, on-brand content across

digital, press, email, website and marketing materials.

- Experience working with Shopify and a solid understanding of e-commerce best practices.

- Experience using CRM platforms, such as Klaviyo, to manage customer communications, segmentation and

retention initiatives.

- Strong analytical skills with the ability to interpret marketing, e-commerce and customer data, transforming

insights into actionable recommendations.

- Excellent project management, organizational and communication skills.

- Strong visual sensibility and awareness of design, fashion and cultural trends.

- Ability to manage multiple projects in a fast-paced, entrepreneurial and collaborative environment.

- Fluent in English and Portuguese.

Key Responsibilities:

• Define, develop and execute the annual brand marketing and communications strategy across digital and

physical touchpoints, in collaboration with the Creative Director.

• Ensure a consistent and compelling brand voice across all channels, including social media, website, email

marketing, PR, retail and partnerships.

• Lead the planning and execution of integrated marketing campaigns, ensuring they are aligned with business

objectives, brand positioning and measurable performance indicators.

• Manage the marketing calendar, campaign timelines and content production alongside the Creative Director and

external creative partners.

• Develop and manage influencer strategies that build brand credibility and reach, fostering long-term

relationships with creators, ambassadors and cultural tastemakers.

• Identify, negotiate and manage strategic brand partnerships and collaborations that expand reach and reinforce brand positioning.
• Manage and optimize the brand's Shopify store from a marketing perspective, including campaign launches,

merchandising updates, landing pages and promotional initiatives, working closely with internal and external

teams.

• Oversee the company's CRM strategy, including customer segmentation, email marketing campaigns, customer

journeys, retention initiatives and lifecycle communications.

• Manage and optimize the brand's Shopify store from a marketing perspective, including campaign launches,

merchandising updates, landing pages and promotional initiatives, working closely with internal and external

teams.

• Oversee the company's CRM strategy, including customer segmentation, email marketing campaigns, customer

journeys, retention initiatives and lifecycle communications.

• Analyze marketing performance, website traffic, customer behaviour, sales trends and product performance

using Shopify, CRM and analytics platforms, providing regular insights and recommendations.

• Prepare monthly and quarterly performance reports covering campaign results, e-commerce performance, CRM

metrics, customer acquisition, retention and social media performance.

• Manage the brand's social media presence across Instagram, Facebook, TikTok, Pinterest and LinkedIn,

overseeing content planning, publishing, community management and monthly reporting.

• Manage relationships with creative, PR and communications agencies, ensuring projects are delivered on time,

on budget and to the highest standard.

• Present regular performance updates and strategic recommendations to the Managing Director, using data to inform decision-making and future marketing initiatives.

Availability:

- Full-time, 40 hours a week.

- Four days per week at our headquarters in central Lisbon.

- One day of remote work per week.

What we offer:

- The opportunity to play a key role in the growth of an ambitious independent eyewear brand.

- A creative, collaborative and relaxed working environment.

- The chance to make a tangible impact within a fast-growing business.

- Competitive benefits package, including sunglasses 😎 , exclusive employee discounts, training and

professional development opportunities, and career progression.