Brand Manager

About the Role We are looking for a high-impact Brand Manager to drive brand strategy and execution across Emmvee Group’s portfolio of businesses. This role requires a blend of strategic thinking, hands-on execution, and cross-functional leadership to build cohesive, differentiated, and high-performing brands. You will work closely with leadership, business teams, and external partners to shape brand narratives, drive demand, and deliver measurable business outcomes.

Key Responsibilities 1. Brand Strategy & Positioning - Develop and refine brand positioning across multiple business verticals - Build long-term brand strategy aligned with business growth objectives - Ensure consistency in messaging, tone, and visual identity across touchpoints 2. Integrated Campaigns & Execution - Conceptualize and execute 360° marketing campaigns (digital, offline, content, partnerships) - Drive campaign planning from insight to execution to performance analysis - Collaborate with creative, media, and digital agencies to deliver high-quality output 3.

Business & Category Understanding - Develop a strong understanding of the solar/energy ecosystem and related categories - Translate product and category insights into compelling consumer narratives - Support go-to-market strategies for new launches and innovations 4. Stakeholder & Cross-functional Management - Work closely with sales, product, digital, and leadership teams to align brand efforts with business priorities - Act as the central point of contact for brand across all business units - Manage external agencies and vendors effectively 5. Performance & Analytics - Define success metrics and track campaign performance - Use data and insights to optimize campaigns and improve ROI - Drive a performance-driven marketing culture 6.

Content & Digital Ecosystem - Oversee content strategy across platforms (social, web, video, etc.) - Ensure strong storytelling and audience engagement - Stay updated on emerging platforms, formats, and trends 7. Education & Qualifications Bachelor’s degree in marketing, Business Administration, Communications, or a related field MBA or Postgraduate degree in Marketing / Brand Management is preferred Certifications or coursework in digital marketing, brand strategy, or analytics (e.g., from platforms like Google, Meta) are a plus Strong foundation in marketing principles, consumer behaviour, and brand building What We’re Looking For - 5–7 years of experience in brand marketing / integrated marketing - Strong experience in managing end-to-end campaigns (strategy to execution) - Ability to operate in a fast-paced, evolving, and multi-business environment - Strong stakeholder management and communication skills - Analytical mindset with comfort in using data for decision-making - Experience working with agencies and cross-functional teams - Prior experience in B2B, energy, or tech-led businesses is a plus Key Traits for Success - Ownership mindset with bias for action - Strategic thinker who can also execute hands-on - Ability to simplify complex categories into compelling stories - High attention to detail and quality - Strong collaboration and influence skills Why This Role Matters This role sits at the intersection of brand, business, and growth. You will play a critical role in shaping how Emmvee Group is perceived across markets and in driving consistent, high-impact brand experiences across all businesses.

Reporting To Head of Brand Bonus (Good to Have) - Experience in scaling brands across multiple categories - Exposure to performance marketing and digital funnels - Experience in launching new products or entering new markets How to Apply Please share your resume along with a portfolio of campaigns or work samples demonstrating your role in strategy and execution to