B2B Marketing Lead

In just five years, Octopus Electroverse has grown to become one of the largest eMobility playersin Europe, with +1.5 million connected electric vehicle chargers and a customer ecosystemspanning web, iOS, Android, CarPlay, Android Auto & Automotive OS, and more.

Key Responsibilities

• Lead, develop, and execute strategic B2B marketing plans and targeted ABM campaigns to engage key enterprise accounts, introduce new products, and align with business targets.
• Lead the B2B SEO and content strategy - creating engaging copy, customer success stories, video content, newsletters, and social visuals, while championing Octopus Fleet's tone of voice.
• Partner with Sales/BD, Events, Performance Marketing, Operations, and Web/Design teams to align B2B campaigns, ensure smooth lead hand-offs, and produce compelling sales collateral.
• Think creatively about Octopus Fleet's presence in the fleet ecosystem and stay up-to-date with digital trends, with the ultimate aim of helping businesses transition their fleets to electric.

Requirements

• You’re pipeline obsessed and have proven success driving revenue growth through successful demand generation and ABM strategies.
• You’re a self-starter who doesn’t wait for a perfectly detailed brief. You’re comfortable taking ownership, running experiments, learning from failures, and scaling what works.
• You can comfortably zoom out to design a high level quarterly strategy but aren’t afraid to roll up your sleeves to build and execute campaigns yourself.
• You have strong experience growing a B2B brand, with particular strengths in storytelling, narrative led marketing, and creating engaging content - from social posts to high-impact campaigns.
• You have experience across digital marketing, including SEO, campaign management, paid channels (LinkedIn Ads, Google Ads, PPC), and using performance metrics to optimise results.
• You have an excellent understanding of audience, writing style, and tone of voice, and enjoy diving into the detail to simplify complex topics for customers - something that's core to Octopus's DNA.
• You’re a people person who really enjoys collaborating with awesome humans and is genuinely passionate about building green products that help decarbonise our planet.
• You don’t need detailed knowledge of electric vehicles or e-mobility, but an interest in the industry and a desire to learn more is essential.

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