Audience Data Growth Manager

Overview

In this role, you will lead strategies to grow Hearst UK’s contactable audience across multiple brands, enabling subscription growth and broader marketing activity. You’ll own the data acquisition roadmap, balancing volume, quality and cost, and partner with marketing, CRM, engineering, and product teams. You’ll act as the data‑flow expert, ensuring reliable integrations and governance.

This is a chance to shape data-driven audience growth at scale within a multi-brand portfolio.

• Health Cash Plan
• Cycle to Work
• Location Flex
• Holiday Exchange
• Charity Day
• Pension

• Own and deliver strategies to grow the database of contactable leads across partnerships, affiliates, co-registration, competitions, and paid media
• Optimise lead generation through a structured test‑and‑learn approach
• Collaborate with CRM, subscription marketing, analytics, engineering, and product teams to align data capture and usage
• Manage external partners, agencies, and data providers ensuring GDPR compliance and governance
• Develop and maintain knowledge of audience data sources, feeds, and pipelines and ensure accurate, integrated data
• Proactively monitor data performance, troubleshoot issues, and drive continuous improvement

• Proven experience in data acquisition, lead generation, or audience growth in media/publishing/subscription environments
• Strong understanding of digital marketing channels, performance optimization, and a commercial mindset
• Experience with CRM systems, data capture processes, and data pipelines/feeds/APIs/SQL
• Analytical mindset with a test‑and‑learn approach and ability to inform investment decisions
• Strong stakeholder management and collaboration across marketing, analytics, engineering, and product teams
• Good understanding of GDPR, data privacy, and governance best practice

• Stakeholder management
• Collaboration across cross‑functional teams
• Analytical mindset
• CRM systems
• Data pipelines/feeds/APIs/SQL
• GDPR and data governance