Associate Director of Sales

Description Associate Director of Sales Lifestyle Hotel – Managed by Marriott International The Associate Director of Sales supports the Director of Sales & Marketing in executing the hotel’s sales strategy and achieving revenue goals across all market segments. This role combines proactive selling, leadership, and strategic planning to drive top-line performance while embodying Marriott’s values and service culture. The ideal candidate is a results-driven hospitality professional who thrives in a lifestyle hotel environment and excels at building relationships, mentoring team members, and uncovering new revenue opportunities.

Key Responsibilities Revenue Strategy & Planning Assist in developing and executing the hotel’s annual Sales & Marketing Plan. Support the achievement of budgeted room, catering, and total hotel revenue goals. Partner closely with Revenue Management to align sales strategies with demand patterns and pricing.

Maintain accurate forecasting, pipeline management, and production reporting in CI. Analyze STR reports, market intelligence, and account performance to identify opportunities. Proactive Selling & Business Development Maintain a portfolio of key corporate group accounts.

Prospect and secure new business through cold outreach, networking, and industry events. Conduct sales calls, virtual presentations, and property site inspections. Negotiate contracts and close business aligning with Marriott brand standards and dreamscape standards.

Represent the hotel at trade shows, community events, and brand initiatives. Leadership & Team Development Support coaching, mentoring, and performance management of the sales team. Help drive accountability for sales goals, prospecting activity, and production targets.

Step in as sales leader in the absence of the Director of Sales & Marketing. Foster strong collaboration with Event Management, Operations, Marketing, and Revenue teams. Brand & Culture Serve as a brand ambassador for dreamscape and the hotel’s lifestyle positioning.

Ensure all sales practices align with Marriott and dreamscape policies, tools, and compliance standards. Build partnerships within the local community to enhance brand visibility and demand. Required Qualifications 4–7+ years of hotel sales experience; Marriott hotel experience preferred.

Previous Senior Sales Manager or Assistant Director of Sales experience preferred. Proven track record of meeting or exceeding revenue targets. Strong knowledge of corporate, group, and SMERF segments.

Experience with Marriott systems strongly preferred: CI/TY (Customer Information Tool) MARSHA / Lightspeed Excellent negotiation, presentation, and relationship-building skills. Ability to analyze data and translate insights into actionable strategies. Core Competencies Strategic and analytical mindset Proactive prospecting and closing skills Strong leadership and coaching ability Excellent communication and storytelling skills Highly organized and results-driven Passion for hospitality and guest experience Compensation & Benefits Competitive base salary + incentive bonus plan Comprehensive benefits package (medical, dental, vision, vacatopn, sick and supplemental plans including pet insurance) Marriott travel discounts and global career growth opportunities Dynamic and collaborative team culture #J-18808-Ljbffr