Associate Director of Product Marketing

Role Description

As Associate Director of Product Marketing, you will lead the go-to-market strategy and execution across a portfolio of Enterprise Informatics products, driving cross-functional alignment and high-impact launches. You will own positioning and messaging, translating customer and market insights into compelling narratives that accelerate adoption and growth.

Operating as a strategic partner to product, sales, and marketing leadership, you will influence product direction, shape market presence, and build scalable GTM frameworks. You will also lead and develop a high-performing team, ensuring strong execution and measurable business impact.

Essential Duties and Responsibilities

• Go-to-Market Strategy & Product Launch Leadership
  • Define and lead the global GTM vision, strategy, and execution across key product lines and solution portfolios.
  • Orchestrate complex, cross-functional launches, aligning product, sales, marketing, customer success, and executive stakeholders.
  • Establish scalable GTM frameworks, processes, and best practices to drive consistency and operational excellence.
  • Own executive-level readiness and accountability for successful launches and revenue impact.
• Strategic Messaging & Market Positioning
  • Set the overarching messaging and positioning strategy across the portfolio, ensuring differentiation and market leadership.
  • Translate complex product capabilities into clear, compelling narratives that resonate with target segments and buying personas.
  • Partner closely with Product and executive leadership to shape category positioning and long-term brand narrative.
  • Ensure consistency and quality of messaging across all customer touchpoints and regions.
• Customer, Market & Competitive Intelligence
  • Lead the development of a robust market intelligence function to inform strategic decisions, roadmap prioritization, and GTM direction.
  • Synthesize customer, competitive, and industry insights into actionable strategies and thought leadership.
  • Influence product strategy and investment priorities based on market opportunities and emerging trends.
  • Champion a customer-centric approach across the organization.
• Integrated Campaigns & Demand Strategy
  • Define and oversee the global product marketing campaign strategy in partnership with brand, content, and demand generation teams.
  • Ensure alignment between product marketing initiatives and pipeline/revenue goals.
  • Establish KPIs and measurement frameworks to assess campaign effectiveness and optimize performance at scale.
  • Drive innovation in channels, storytelling, and engagement to accelerate growth.
• Partner & Ecosystem Marketing Leadership
  • Develop and lead partner GTM strategies, strengthening strategic alliances and ecosystem growth.
  • Align with channel leadership to drive joint value propositions, co-marketing initiatives, and revenue outcomes.
  • Build scalable partner enablement programs and frameworks to expand reach and market penetration.
• Team Leadership & Organizational Impact
  • Support the development of the Marketing & Communications team, fostering a culture of excellence, accountability, and innovation.
  • Supervise, coach, and evaluate team members to ensure high performance and professional development.
  • Assign and prioritize workloads, monitor progress, and adjust resources to meet deadlines and objectives.
  • Set clear goals, conduct regular performance reviews, provide constructive feedback and development plans, and implement improvement plans when needed.
  • Recruit, onboard, and train new employees, ensuring alignment with organizational policies and culture.
  • Foster a positive work environment by resolving conflicts proactively, promoting collaboration and accountability across the team, and maintaining clear communication across the team.
  • Define organizational structure, roles, and career development pathways.
  • Act as a key member of the marketing leadership team, contributing to overall company strategy and decision-making.
  • Influence senior stakeholders and drive alignment across functions and geographies.

Qualifications

• Bachelor’s degree or equivalent experience required.
• 10+ years of product marketing experience, ideally in Radiology Enterprise Informatics, SaaS, health tech, or similarly regulated industries.
• Proven track record of launching products and driving market impact.
• Proven track record in developing product marketing strategy, positioning, messaging frameworks, and sales enablement materials.
• A strategic thinker who’s equally comfortable getting tactical.
• Excellent written and verbal communication skills.
• Strong analytical mindset with experience using data to drive decisions.
• Comfortable working cross-functionally in a fast-paced, ambiguous environment.
• Excellent project management and organizational skills—able to juggle multiple initiatives without losing focus.
• Experience with tools like Salesforce, HubSpot, or similar analytics & CRM platforms.
• Microsoft Office experience required.

Requirements

• Communicates, cooperates, and consistently functions professionally and harmoniously with all levels of supervision, co-workers, visitors, and vendors.
• Demonstrates initiative, personal awareness, professionalism and integrity, and exercises confidentiality in all areas of performance.
• Follows all local, regional and country laws concerning employment.
• Follows all DeepHealth policies and procedures.
• Follows data privacy, compliance, safety and confidentiality standards at all times.
• Practices universal safety precautions.
• Promotes good public relations on the phone and in person.
• Adapts and is willing to learn new tasks, methods, and systems.
• Reports to work regularly as scheduled; consistently punctual with respect to working hours, meal and rest breaks, and maintains satisfactory personal attendance in accordance with DeepHealth guidelines.
• Completes job responsibilities in a quality and timely manner.

Travel

This position requires domestic / international travel up to 10%.

Working Environment

Remote

Physical Demands

This position often requires sitting, standing, walking, bending, twisting, reaching with hands and arms, using hands and fingers, handling, or feeling, speaking, listening, and high-level cognitive thinking. Also, must be able to lift up to 10 pounds occasionally.

Salary

Salary range $150,000 to $210,000 depending upon experience.