Assistant Manager – Merchandising (D2C Analyst)

Job Description – Assistant Manager – Merchandising (D2C Analyst) Job Title: Assistant Manager – Merchandising (D2C Analyst) Location: Howrah, West Bengal CTC: Upto 5 LPA Experience: Fresher – 1 Year Qualification: Bachelor's Degree from NIFT (Fashion Design, Textile Design, Fashion Communication, or Fashion Management) Job Summary We are looking for a detail-oriented and analytical Assistant Manager – Merchandising (D2C Analyst) to support the D2C merchandising function for a leading kidswear brand. The ideal candidate should have strong merchandising fundamentals, excellent Excel skills, trend awareness, and the ability to support end-to-end product and ecommerce operations. Key Responsibilities Analyze sales, inventory, stock ageing, and product performance to support business decisions.

Assist in assortment planning and seasonal range development using market and sales insights. Maintain SKU masters, style codes, pricing sheets, and product data accuracy. Support product uploads, content management, pricing updates, and promotional activities across D2C platforms.

Coordinate with marketing and ecommerce teams for product launches, campaigns, and sales events. Conduct competitor and market research on trends, pricing, and bestselling products. Prepare weekly MIS reports on sales, inventory health, category performance, and margins.

Collaborate with design, production, warehouse, and customer care teams to ensure smooth product lifecycle management. Maintain merchandising trackers, calendars, sample records, and documentation. Requirements Fresher to 1 year of experience in Merchandising, Ecommerce, Retail, or D2C operations.

NIFT graduate preferred (Fashion Design, Textile Design, Fashion Communication, or Fashion Management). Strong analytical and problem-solving skills. Good knowledge of Microsoft Excel and data analysis.

Understanding of fashion merchandising, product lifecycle, and retail trends. Strong communication and coordination skills. Interest in kidswear, fashion, and D2C business operations.