Assistant Manager - Brand

Designation: Assistant Manager - Brand Location: Andheri East, Mumbai, Maharashtra Employment Type: Full-time At Foxtale, we're building more than just a skincare brand — we're creating a movement powered by science, storytelling, and a fiercely loyal community. As our Assistant Manager - Brand, you’ll be at the helm of this journey — leading campaigns, crafting category narratives, and ensuring we show up meaningfully in every scroll, shelf, and conversation. This is a high-impact role for someone who blends creativity with strategic acumen and thrives in a fast-moving, hands-on environment.

Key Responsibilities: 1. Brand Strategy & Campaign Development Develop and execute integrated brand strategies to build equity and drive top-line growth Lead end-to-end campaign execution across digital, offline, and retail touchpoints Craft compelling consumer journeys through innovative storytelling, content creation, and GTM (go-to-market) strategies 2. Digital Marketing & Performance Management Oversee and optimize performance across SEO, SEM, email, paid media, and social platforms Analyze campaign data to improve ROAS, reduce CAC, and increase retention and AOV Collaborate with in-house and agency teams to deliver full-funnel campaigns 3.

Product & Category Management Conduct consumer and market analysis to guide product development and positioning Plan and execute product launches and assortment strategies, including pricing and bundling Own demand forecasting and inventory planning for category success 4. Influencer Marketing & Partnerships Identify and onboard relevant influencers and partners to drive brand visibility and credibility Develop influencer-led campaigns with measurable outcomes Maintain strong relationships with external collaborators and cross-functional teams 5. Reporting, Analysis & Continuous Improvement Track and report key brand KPIs including engagement, market share, brand health, and profitability Conduct ongoing analysis of market trends and competitor activity Drive innovation through experimentation and data-driven insights Qualifications & Skills: 5–7 years of brand or marketing experience in consumer products, D2C, or digital-first brands Strong understanding of full-funnel marketing strategies and campaign analytics Hands-on experience managing influencer campaigns, media buying, and digital performance Ability to translate consumer insights into creative brand actions Excellent communication, stakeholder management, and team leadership skills Proficiency in tools like Google Analytics, Meta Business Manager, CRM/email platforms, and eCommerce analytics Experience with wellness, skincare, or healthcare brands is a strong plus