Area Sales Manager – Field/GT sales

Job Description Title: Area Sales Manager – FMCG / General Trade (Field Sales) Location: West Bengal ( Kolkata, Barrackpore, Barasat, Howrah, Serampore, Chandannagar, Baruipur, Baranagar, Madhyamgram, Dumdum, Naihati ) Job Type: Full-Time | Field Sales Industry: FMCG / General Trade / Field Sales/B2C Sales Summary: The Area Sales Manager plays a pivotal role in driving sales performance, expanding market presence, and leading a team of Market Growth Representatives (MGRs) across key cities in West Bengal. This field-based leadership position is critical to achieving primary and secondary sales targets, ensuring strong retailer relationships, and maintaining optimal in-store execution. The ideal candidate will bring proven experience in FMCG and general trade sales, a strong track record in team leadership, and the ability to thrive in a high-velocity, travel-intensive environment.

Success in this role directly impacts market share growth, brand visibility, and operational efficiency across the region. Responsibilities: Achieve daily and weekly primary and secondary sales targets consistently Lead, mentor, and manage a team of Market Growth Representatives (MGRs) to maximize field performance Identify and open new retail outlets to expand distribution coverage Maintain strong, long-term relationships with existing retailers and distributors Ensure consistent in-store visibility through effective merchandising and display execution. Monitor and manage company assets including coolers, POS materials, and promotional items.

Oversee outlet-level discounts, credit approvals, and claims processing Provide regular field reports and performance insights to regional leadership. Requirements Minimum of 5 years of experience in field sales, general trade, or FMCG sales, B2C Sales Proven experience managing a team of 5 or more field representatives Graduate degree or MBA in Business Administration or related field Demonstrated leadership and people management capabilities Strong understanding of market dynamics, distributor networks, and retail operations Willingness to travel extensively (approximately 90% of the month) across assigned territories Ability to work independently in a field-based, dynamic environment Additional Information: Gender: Only Male candidates are eligible Age Criteria: 42 years or below Work Schedule: Day shift | Field-based role with continuous travel Benefits Salary: Up to ₹10 LPA (based on experience & interview performance) Other Job Pointers / Additional Details: · Location: West Bengal – Kolkata, Barrackpore, Barasat, Howrah, Serampore, Chandannagar, Baruipur, Baranagar, Madhyamgram, Dumdum, Naihati · Age: ≤ 42 years · Gender: Only Male candidates are eligible · Eligibility: 5+ yrs FMCG / General Trade / Field Sales exp/ B2C Sales | Team handling (5+ members) | Extensive travel required · Qualification: Graduate / MBA · Pass-out Year: Any · Shift: Day shift | Field role | ~90% travel · Payroll: Direct company payroll · Communication: Good communication & leadership skills | Retailer & distributor handling · Salary: Up to ₹10 LPA · Relocation: Not specified (local travel within WB) Requirements Qualifications: Graduation / MBA Experience: 7+years and above Experience need in Field Sales/ General trade/FMCG Sales Continuous travel within the designated area 90% Travel in a month Male candidates preferred Age should be 42years or below. Should have handled 5 or above team members