Analyst II, Marketing Ops DAM
The Kraft Heinz Company
Job Description
Description Key Responsibilities •Review and process incoming asset uploads—approve or reject based on metadata and compliance standards within a 48-hour SLA. • Execute and manage bulk upload requests (e.g., agency or partner project files), ensuring accurate mapping and metadata application. • Own curation and promotion of content in the Content Hub and Brand Hubs (homepage tile refreshes, featured assets) to keep sites relevant and campaign-aligned. • Maintain and improve metadata quality: cleanse, enrich, and standardize metadata to improve discoverability and user experience. • Serve as the primary point of contact for DAM users—provide troubleshooting, first-line support, and escalate issues as needed. • Coordinate regularly with brands, agencies, and campaign teams to align assets with marketing plans and use cases. • Develop and deliver user training (1:1 and group sessions), host office hours when needed, and create/maintain training materials and documentation. • Track and report on DAM usage, upload throughput, metadata quality, and support tickets; recommend improvements to processes and tooling. Outcomes / Performance Measures • Asset review and approval/rejection completed within 48 hours of submission. • Brand Hubs are current and display relevant, approved content. • Regular homepage/content tile refreshes delivered in collaboration with Marketing Operations. • High user satisfaction for training and support; timely resolution of user issues or appropriate escalation. • Improved asset findability and metadata completeness over time (measurable via search success metrics or metadata completeness reports). Required Qualifications & Experience • 2–5 years experience managing digital asset libraries, DAM systems, or related content management roles. • Hands-on experience with a major DAM platform (e.g to be discussed) preferred. • Demonstrated experience with metadata schemas, taxonomy management, and bulk asset ingestion processes. • Strong stakeholder management and communication skills; experience working with agencies and cross-functional marketing teams.
Preferred • Experience in consumer packaged goods (CPG) or large enterprise environments. • Familiarity with brand governance, rights management, and basic image/video formats and standards. Skills & Competencies • Excellent attention to detail and process orientation. • Strong organizational and time-management skills; able to meet SLAs consistently. • Training and presentation skills; ability to translate technical processes for non-technical users. • Problem-solving and troubleshooting aptitude. • Collaborative mindset and ability to prioritize among competing requests. Location(s) Ahmedabad - Venus Stratum GCC