Amazon Ppc Advertiser - Publishing Industry

About the work

We are a boutique marketing agency working primarily in the sci-fi and LitRPG publishing space. We support authors and publishers through paid advertising, launch strategy, newsletters, and ongoing growth marketing across a large catalog of titles.

We are looking for a full-time, contract-based Amazon Ads specialist to own the strategy, execution, and optimization side of Amazon advertising campaigns for books.

This is not an entry-level ads role.

This is not a general social media marketing role.

It is specifically focused on managing and scaling Amazon Ads campaigns that drive profitable book sales.

What you'll actually be doing

• Planning, launching, and optimizing Amazon Ads campaigns for eBooks, paperback, and hardcover books.
• Managing large portfolios of campaigns across multiple authors, series, and genres simultaneously.
• Making strategic budget decisions based on performance data and profitability targets.
• Performing daily optimization work: bid adjustments, keyword expansion, ASIN targeting, search term analysis, campaign restructuring, etc.
• Building and maintaining organized keyword and competitor targeting databases.
• Analyzing campaign performance and submitting weekly reporting updates.
• Researching market trends, competitive positioning, and new AMS opportunities within sci-fi, fantasy, LitRPG, progression fantasy, and related genres.
• Collaborating with the broader marketing team during launches and promotions when timelines shift unexpectedly.
• Communicating clearly when something is underperforming, needs escalation, or requires additional support.

What we're looking for

• Proven Amazon Ads experience with digital books specifically is ideal.
• A deep understanding of AMS targeting structures, campaign types, bidding strategies, and optimization workflows.
• Someone who is highly analytical and comfortable making decisions from incomplete or imperfect data.
• Strong organizational skills;
  you can manage large campaign structures cleanly and consistently.
• Experience handling meaningful ad spend across many campaigns simultaneously.
• Clear written communication in English and the ability to work independently in a remote environment.
• Reliability. Publishing deadlines are not suggestions.

What we're NOT looking for

• Someone who “also does Amazon ads” as part of being a general marketer.
• Beginners still learning the AMS platform.
• A VA-style campaign assistant who only follows instructions without understanding strategy.
• An agency outsourcing work through layered account managers.
• A full-service marketer trying to split focus across SEO, TikTok, influencer outreach, and paid ads all at once.
• Agencies.

Logistics

• Full-time, ongoing, volume will vary by launch schedule but expect consistent work.
• Expect approximately 40 hours/week, with workload and priorities shifting around launches and promotions.
• Remote, async-friendly.
• Client is based in the publishing industry.